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The main objective of this paper is to review various service quality concepts and identify its implications to past and future business situations based on the review of literature. Few of quality models reported between 1982 and 2001 and their significances are analyzed in this paper. Each of them has its own characteristics and reservations when it comes to service implementation. It varies from service to service, business to business, organization to organization and management to management. The models are compared in terms of its competitive advantage. The development of literature in the field of service quality has been improving and given an insight to managers, researchers and practitioners to take it to next level. It gives a new direction and dimension to make it rich and even more superior. This paper finally explores new ways in the service quality research and practical effectiveness of delivering quality service to increase customer satisfaction, customer retention and profitability of a firm.
Abdul D., Dr. Madhavi. 2017. "Progression of Service Quality Concepts". Global Journal of Management and Business Research, Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 17 (GJMBR Volume 17 Issue A6).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
v1.2
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Total Score: 154
Country: India
Subject: Global Journal of Management and Business Research
Authors: Abdul Khader D., Dr. C. Madhavi (PhD/Dr. count: 1)
View Count (all-time): 290
Total Views (Real + Logic): 794
Total Downloads (simulated): 50
Publish Date: 2017 01, Sun
Monthly Totals (Real + Logic):
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