Promotional Strategies of Telecommunication Industries and Customers Perception: A Study on Airtel Bangladesh Limited.

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Md. Zainal Abedin
Md. Zainal Abedin MSS, MBA, BBA from Dhaka University
2
Laboni Ferdous
Laboni Ferdous
1 World University of Bangladesh

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Promotions are very significant elements of marketing activities. All over the world, the large multinational corporations to medium and even small firms recognize that there is no best alternative than promotion to communicate with consumers and motivate them to purchase their products or services. The purpose of the study is to determine the impact of promotional activities of Airtel Bangladesh limited. Promotion is a comprehensive terms, and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotion. In the present competitive world if any business organization has to survive it needs to keep an eye on various forces operating in the market. More over competitors constantly try to win over others. In this scenario, every business organization needs to monitor the changes taking place in the market so that they are not caught by competitors. The study investigates, measure, and evaluate the promotional activities of Airtel Bangladesh Limited from the reflection light of customers’ perceptions.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Md. Zainal Abedin. 2015. \u201cPromotional Strategies of Telecommunication Industries and Customers Perception: A Study on Airtel Bangladesh Limited.\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E3): .

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GJMBR Volume 15 Issue E3
Pg. 75- 91
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: L96, M00
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v1.2

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April 6, 2015

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English

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Promotions are very significant elements of marketing activities. All over the world, the large multinational corporations to medium and even small firms recognize that there is no best alternative than promotion to communicate with consumers and motivate them to purchase their products or services. The purpose of the study is to determine the impact of promotional activities of Airtel Bangladesh limited. Promotion is a comprehensive terms, and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotion. In the present competitive world if any business organization has to survive it needs to keep an eye on various forces operating in the market. More over competitors constantly try to win over others. In this scenario, every business organization needs to monitor the changes taking place in the market so that they are not caught by competitors. The study investigates, measure, and evaluate the promotional activities of Airtel Bangladesh Limited from the reflection light of customers’ perceptions.

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Promotional Strategies of Telecommunication Industries and Customers Perception: A Study on Airtel Bangladesh Limited.

Md. Zainal Abedin
Md. Zainal Abedin World University of Bangladesh
Laboni Ferdous
Laboni Ferdous

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