Promotional Strategies of Telecommunication Industries and Customers Perception: A Study on Airtel Bangladesh Limited.

Promotional Strategies of Telecommunication Industries and Customers Perception: A Study on Airtel Bangladesh Limited.

Md. Zainal Abedin MSS, MBA, BBA from Dhaka University

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Laboni Ferdous

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World University of Bangladesh

Promotional Strategies of Telecommunication Industries and Customers Perception: A Study on Airtel Bangladesh Limited.

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Abstract

Promotions are very significant elements of marketing activities. All over the world, the large multinational corporations to medium and even small firms recognize that there is no best alternative than promotion to communicate with consumers and motivate them to purchase their products or services. The purpose of the study is to determine the impact of promotional activities of Airtel Bangladesh limited. Promotion is a comprehensive terms, and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotion. In the present competitive world if any business organization has to survive it needs to keep an eye on various forces operating in the market. More over competitors constantly try to win over others. In this scenario, every business organization needs to monitor the changes taking place in the market so that they are not caught by competitors. The study investigates, measure, and evaluate the promotional activities of Airtel Bangladesh Limited from the reflection light of customers’ perceptions.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Md. Zainal Abedin. 2015. \u201cPromotional Strategies of Telecommunication Industries and Customers Perception: A Study on Airtel Bangladesh Limited.\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E3).

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GJMBR Volume 15 Issue E3

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-E Classification JEL Code: L96

M00

Submission ReceivedFebruary 4, 2015
Peer Review Double Blind
Handling Editor
Accepted March 2, 2015
Published March 15, 2015

Version of record

v1.2

Issue date

April 6, 2015

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Article Matrices

Total Score: 102

Country: Unknown

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Md. Zainal Abedin, Laboni Ferdous (PhD/Dr. count: 0)

View Count (all-time): 204

Total Views (Real + Logic): 4309

Total Downloads (simulated): 2321

Publish Date: 2015 04, Mon

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Total Views: 4309

Total Downloads: 2321

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