Psychological Variables Underlying Cooperative Behavior for Local Communities: The Case of Regional Charismas in Japan

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Tsuyoshi Hatori
Tsuyoshi Hatori
2
Satoshi Fujii
Satoshi Fujii
1 Ehime University

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Many empirical findings have shown that local communities can be improved if at least one altruistic person engages in cooperative behavior for the benefit of the community, as in the case of “The 100 charisma ambassadors of tourism” in Japan. This paper conducted a multilevel analysis to elucidate the psychological variables underlying such cooperative behavior (CB). A questionnaire survey was conducted using items previously proposed for measuring determinant factors of CB. The respondents were: “the 100 charisma ambassadors of tourism” (n = 95), residents living in the same region as the charismas (n = 400), and residents living in other regions (n = 500). By comparing different groups, personality and environmental factors promoting CB were examined. The results indicate that Schwartz’s norm-activation factors contribute to the personality characteristics of the charismas, and that feelings of sympathy among residents contribute to the environmental characteristics of the locality of the charismas.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

Tsuyoshi Hatori. 2014. \u201cPsychological Variables Underlying Cooperative Behavior for Local Communities: The Case of Regional Charismas in Japan\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 14 (GJHSS Volume 14 Issue A2): .

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GJHSS Volume 14 Issue A2
Pg. 29- 40
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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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v1.2

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May 10, 2014

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English

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Many empirical findings have shown that local communities can be improved if at least one altruistic person engages in cooperative behavior for the benefit of the community, as in the case of “The 100 charisma ambassadors of tourism” in Japan. This paper conducted a multilevel analysis to elucidate the psychological variables underlying such cooperative behavior (CB). A questionnaire survey was conducted using items previously proposed for measuring determinant factors of CB. The respondents were: “the 100 charisma ambassadors of tourism” (n = 95), residents living in the same region as the charismas (n = 400), and residents living in other regions (n = 500). By comparing different groups, personality and environmental factors promoting CB were examined. The results indicate that Schwartz’s norm-activation factors contribute to the personality characteristics of the charismas, and that feelings of sympathy among residents contribute to the environmental characteristics of the locality of the charismas.

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Psychological Variables Underlying Cooperative Behavior for Local Communities: The Case of Regional Charismas in Japan

Tsuyoshi Hatori
Tsuyoshi Hatori Ehime University
Satoshi Fujii
Satoshi Fujii

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