Real-Time Digital Content Analysis for a Networking Platform: An Overview of Digital Content Strategies based on a Case Study in Turkey
The research study provides an in-depth analysis of content types for an Islamic social networking platform to offer digital content strategies for conveying their messages across the target audience. As the starting point for engaging in social media usage is to monitor the social media presence of relevant people and organisations an analysis of 25 most connected Islamic leaders and groups in Turkey has been included in this research study. A real-time social media analysis has been used via means of Social Mention. Use of social media of these individuals and groups is not linear, but involves multiple stages of monitoring and utilising opportunities to learn, engage with others, and use this influence to share their message. This research study identified that the challenges of social media efforts of these groups related to the lack of production of video or multimedia products (such as Flash animation videos or short video clips) which attract most of the target audience, challenges in delivering the message in multilanguage. The analysis in this research study suggests that an Islamic social networking platform can contribute to reducing some of the key barriers to advocacy of these religious leaders. These barriers include the lack of time, resources, access to media and ability to exert adequate influence to create change.
