Regional Food and Cuisine: The Case of the Brotos Frutos Culinaria do Cerrado Association in Brazil

1
Katianny Gomes Santana Estival
Katianny Gomes Santana Estival
2
Solange Rodrigues Santos Correa
Solange Rodrigues Santos Correa
3
Christiane M. Pitaluga
Christiane M. Pitaluga
4
Caroline Spanhol
Caroline Spanhol
1 Universidade Estadual De Santa Cruz

Send Message

To: Author

GJHSS Volume 19 Issue H8

Article Fingerprint

ReserarchID

B0PCH

Regional Food and Cuisine: The Case of the Brotos Frutos Culinaria do Cerrado Association in Brazil Banner
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu

The richness of Brazilian flora and fauna reveal opportunities for agri-food markets, especially regarding the added value of regional foods, brand development, and differentiation strategies. In this context, the aim of the present study was to characterize the business strategies used by the Brotos Frutos Culinária do Cerrado Association, highlighting their strengths and weaknesses. To achieve the proposed objectives, techniques of observation and direct interviews with those responsible for the Association were used. The results revealed the absence of a business plan capable of guiding the organization’s practices, a lack of knowledge on the market and on consumer behavior. Suggestions to improve the management are discussed during the study.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Katianny Gomes Santana Estival. 2019. \u201cRegional Food and Cuisine: The Case of the Brotos Frutos Culinaria do Cerrado Association in Brazil\u201d. Global Journal of Human-Social Science - H: Interdisciplinary GJHSS-H Volume 19 (GJHSS Volume 19 Issue H8): .

Download Citation

Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords
Classification
GJHSS-H Classification: FOR Code: 090899
Version of record

v1.2

Issue date

December 23, 2019

Language

English

Experiance in AR

The methods for personal identification and authentication are no exception.

Read in 3D

The methods for personal identification and authentication are no exception.

Article Matrices
Total Views: 2352
Total Downloads: 1252
2026 Trends
Research Identity (RIN)
Related Research

Published Article

The richness of Brazilian flora and fauna reveal opportunities for agri-food markets, especially regarding the added value of regional foods, brand development, and differentiation strategies. In this context, the aim of the present study was to characterize the business strategies used by the Brotos Frutos Culinária do Cerrado Association, highlighting their strengths and weaknesses. To achieve the proposed objectives, techniques of observation and direct interviews with those responsible for the Association were used. The results revealed the absence of a business plan capable of guiding the organization’s practices, a lack of knowledge on the market and on consumer behavior. Suggestions to improve the management are discussed during the study.

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]
×

This Page is Under Development

We are currently updating this article page for a better experience.

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

Quote and Order Details

Contact Person

Invoice Address

Notes or Comments

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

Regional Food and Cuisine: The Case of the Brotos Frutos Culinaria do Cerrado Association in Brazil

Katianny Gomes Santana Estival
Katianny Gomes Santana Estival Universidade Estadual De Santa Cruz
Solange Rodrigues Santos Correa
Solange Rodrigues Santos Correa
Christiane M. Pitaluga
Christiane M. Pitaluga
Caroline Spanhol
Caroline Spanhol

Research Journals