Regional Food and Cuisine: The Case of the Brotos Frutos Culinaria do Cerrado Association in Brazil

Katianny Gomes Santana Estival; Solange Rodrigues Santos Correa; Christiane M. Pitaluga; Caroline Spanhol

Regional Food and Cuisine: The Case of the Brotos Frutos Culinaria do Cerrado Association in Brazil

Katianny Gomes Santana Estival * §

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Solange Rodrigues Santos Correa

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Christiane M. Pitaluga

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Caroline Spanhol

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Federal University of Mato Grosso do Sul

Regional Food and Cuisine: The Case of the Brotos Frutos Culinaria do Cerrado Association in Brazil

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Abstract

The richness of Brazilian flora and fauna reveal opportunities for agri-food markets, especially regarding the added value of regional foods, brand development, and differentiation strategies. In this context, the aim of the present study was to characterize the business strategies used by the Brotos Frutos Culinária do Cerrado Association, highlighting their strengths and weaknesses. To achieve the proposed objectives, techniques of observation and direct interviews with those responsible for the Association were used. The results revealed the absence of a business plan capable of guiding the organization’s practices, a lack of knowledge on the market and on consumer behavior. Suggestions to improve the management are discussed during the study.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Katianny Gomes Santana Estival, Solange Rodrigues Santos Correa, Christiane M. Pitaluga, Caroline Spanhol. 2019. "Regional Food and Cuisine: The Case of the Brotos Frutos Culinaria do Cerrado Association in Brazil". Global Journal of Human-Social Science - H: Interdisciplinary GJHSS-H Volume 19 (GJHSS Volume 19 Issue H8).

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GJHSS Volume 19 Issue H8

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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Classification

GJHSS-H Classification FOR Code: 090899

Submission ReceivedDecember 8, 2018
Peer Review Double Blind
Handling Editor
Accepted January 5, 2019
Published January 15, 2019

Version of record

v1.2

Issue date

December 23, 2019

Language

English

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Article Matrices

Total Score: 104

Country: Brazil

Subject: Global Journal of Human-Social Science

Authors: Katianny Gomes Santana Estival, Solange Rodrigues Santos Correa, Christiane M. Pitaluga, Caroline Spanhol (PhD/Dr. count: 0)

View Count (all-time): 500

Total Views (Real + Logic): 804

Total Downloads (simulated): 53

Publish Date: 2019 01, Tue

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Total Views: 804

Total Downloads: 53

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