Relationship Marketing as an Effective Strategy by Igbo Managed SMEs in Nigeria

1
Ayozie Daniel Ogechukwu
Ayozie Daniel Ogechukwu
2
Dr. Jacob. S. Oboreh
Dr. Jacob. S. Oboreh
3
Dr. Umukoro. G. Francis
Dr. Umukoro. G. Francis

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GJMBR Volume 13 Issue E6

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This paper contains the general introduction to our study. The research is expected to discuss the background of study which highlights what marketing and relationship marketing is, and its emergence as a strategy by Igbo SMEs in Nigeria. The research will go further to discuss our statement of problems, the research questions, research hypotheses, objectives of the study, significance and scope of the study, and the foreseeable limitations of the study. The significance and research questions form the basis of the hypotheses formulated. It reviewed the relevant literature in Relationship Marketing and Small Scale Industry in Nigeria. The Questionnaires analysed and conclusions are Reco-mmendations were made based on findings on the field such recommendations will help to improve the Roles that relationship marketing plays in the affairs of SME development in Nigeria.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

Ayozie Daniel Ogechukwu. 2013. \u201cRelationship Marketing as an Effective Strategy by Igbo Managed SMEs in Nigeria\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E6): .

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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v1.2

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July 9, 2013

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English

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This paper contains the general introduction to our study. The research is expected to discuss the background of study which highlights what marketing and relationship marketing is, and its emergence as a strategy by Igbo SMEs in Nigeria. The research will go further to discuss our statement of problems, the research questions, research hypotheses, objectives of the study, significance and scope of the study, and the foreseeable limitations of the study. The significance and research questions form the basis of the hypotheses formulated. It reviewed the relevant literature in Relationship Marketing and Small Scale Industry in Nigeria. The Questionnaires analysed and conclusions are Reco-mmendations were made based on findings on the field such recommendations will help to improve the Roles that relationship marketing plays in the affairs of SME development in Nigeria.

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Relationship Marketing as an Effective Strategy by Igbo Managed SMEs in Nigeria

Dr. Jacob. S. Oboreh
Dr. Jacob. S. Oboreh
Dr. Umukoro. G. Francis
Dr. Umukoro. G. Francis
Ayozie Daniel Ogechukwu
Ayozie Daniel Ogechukwu

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