Relationship Marketing vs. Internet Marketingi Which One Contribute to Gain Higher Level of Consumer Loyalty

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Lim Wen Shien
Lim Wen Shien
2
Dr. Rashad Yazdanifard
Dr. Rashad Yazdanifard
1 HELP College of Arts and Technology

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GJMBR Volume 14 Issue E7

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Under intense and rapid change of marketplace, researchers have been studying the key factor for firms and organizations to survive in the market. Customer loyalty has been a key factor and a recently researched topic in maintaining the competitiveness of the organizations. This article is going to discuss about customer loyalty in relationship marketing and internet marketing. It also aims to discuss the better marketing strategy that can contribute in gaining higher level of customer loyalty. The methods of communication for both relationship marketing and internet marketing are also explained to identify which marketing strategy could achieve higher level of customer loyalty.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

Lim Wen Shien. 2014. \u201cRelationship Marketing vs. Internet Marketingi Which One Contribute to Gain Higher Level of Consumer Loyalty\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E7): .

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Issue Cover
GJMBR Volume 14 Issue E7
Pg. 41- 48
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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v1.2

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December 17, 2014

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English

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Under intense and rapid change of marketplace, researchers have been studying the key factor for firms and organizations to survive in the market. Customer loyalty has been a key factor and a recently researched topic in maintaining the competitiveness of the organizations. This article is going to discuss about customer loyalty in relationship marketing and internet marketing. It also aims to discuss the better marketing strategy that can contribute in gaining higher level of customer loyalty. The methods of communication for both relationship marketing and internet marketing are also explained to identify which marketing strategy could achieve higher level of customer loyalty.

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Relationship Marketing vs. Internet Marketingi Which One Contribute to Gain Higher Level of Consumer Loyalty

Lim Wen Shien
Lim Wen Shien HELP College of Arts and Technology
Dr. Rashad Yazdanifard
Dr. Rashad Yazdanifard

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