Relationship Marketing vs. Internet Marketingi Which One Contribute to Gain Higher Level of Consumer Loyalty

Relationship Marketing vs. Internet Marketingi Which One Contribute to Gain Higher Level of Consumer Loyalty

Lim Wen Shien

Contact

Dr. Rashad Yazdanifard

Contact

1 HELP College of Arts and Technology

GJMBR Volume 14 Issue E7

Article Fingerprint

ReserarchID

ZM316

Under intense and rapid change of marketplace, researchers have been studying the key factor for firms and organizations to survive in the market. Customer loyalty has been a key factor and a recently researched topic in maintaining the competitiveness of the organizations. This article is going to discuss about customer loyalty in relationship marketing and internet marketing. It also aims to discuss the better marketing strategy that can contribute in gaining higher level of customer loyalty. The methods of communication for both relationship marketing and internet marketing are also explained to identify which marketing strategy could achieve higher level of customer loyalty.

52 Cites in Articles

References

Muhammad Abubakar,Sany Mokhtar,Aliyu Abdullateef (2013). The Moderating Effect of Long-Term Orientation Culture on the Relationship between Trust, Personalization and Customer Satisfaction and Loyalty: A Proposed Framework.
S Alam,N Yasin (2010). What factors influence online brand trust: Evidence from online tickets buyers in Malaysia.
Laith Alrubaiee,Nahla Al-Nazer (2010). Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective.
Rolph Anderson,Srini Srinivasan (2003). E‐satisfaction and e‐loyalty: A contingency framework.
Albert Caruana,Michael Ewing (2010). How corporate reputation, quality, and value influence online loyalty.
S Chen (2012). The customer satisfactionloyalty relation in an interactive e-service setting: The mediators.
Q Chen,S Rodgers,Y (2008). Acriticalreviewofe satisfactionliterature.
J De Madariaga,C Valor (2007). Stakeholders Management Systems: Empirical Insights from Relationship Marketing and Market Orientation Perspectives.
Zhaohua Deng,Yaobin Lu,Kwok Wei,Jinlong Zhang (2010). Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China.
Daniel Flint,Christopher Blocker,Philip Boutin (2011). Customer value anticipation, customer satisfaction and loyalty: An empirical examination.
Ellen Garbarino,Mark Johnson (1999). The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships.
Kunal Gaurav (2008). Impact of Relationship Marketing Strategy on Customer Loyalty.
Robert Gee,Graham Coates,Mike Nicholson (2008). Understanding and profitably managing customer loyalty.
S Gilaninia,A Almani,A Pournaserani,S Mousavian (2011). Influencing Factors of Mobile Marketing among Young Malaysian Customers.
M Goode,L Harris (2007). Online behavioral intentions: An empirical investigation of antecedents and moderators.
C Grönroos (1995). Relationship marketing: The strategy continuum.
B Hernandez,J Jimenez,M Martin (2009). Future use intentions versus intensity of use: An analysis of corporate technology acceptance.
S Hung,T Liang,C Chang (2005). A meta-analysis of empirical research using TAM.
S Hunt,D Arnett,S Madhavaram (2006). The explanatory foundations of relationship marketing theory.
Byoungho Jin,Jin Yong Park,Jiyoung Kim (2008). Cross‐cultural examination of the relationships among firm reputation, e‐satisfaction, e‐trust, and e‐loyalty.
N Kanagal (2009). Role of relationship marketing in competitive marketing strategy.
M Khan (2014). Relationship marketing -some aspects (review).
T Kiyani,M Niazi,R Rizvi,I Khan (2012). The relationship between brand trust, customer satisfaction and customer loyalty: Evidence from automobile sector of Pakistan.
P Kotler (2010). Marketing Management.
Sandeep Krishnamurthy (2006). Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities.
Geoff Lancaster,Lester Massingham (2011). Essentials of Marketing Management.
C Liu,Y Guo,C Lee (2011). The effects of relationship quality and switching barriers on customer loyalty.
Margaret Luo,Ja-Shen Chen,Russell Ching,Chu-Chi Liu (2011). An examination of the effects of virtual experiential marketing on online customer intentions and loyalty.
A Maiyaki,S Mokhtar (2012). Determinants of customer behavioural responses in the Nigerian retail banks: Structural equation modeling approach.
K Mishra,C Li (2008). Relationship marketing in fortune 500 U.S. and Chinese web sites.
R Morgan,S Hunt (1994). The commitment-trust theory of relationship marketing.
Janghyeon Nam,Yuksel Ekinci,Georgina Whyatt (2011). Brand equity, brand loyalty and consumer satisfaction.
N Ndubisi (2007). Relationship marketing and customer loyalty.
Nguyen Nguyen,Nguyen Liem (2013). Inter-Firm Trust Production: Theoretical Perspectives.
Fotini Patsioura,Maro Vlachopoulou,Vicky Manthou (2009). A new advertising effectiveness model for corporate advertising web sites.
Leong Peng,Qing Wang (2006). Impact of Relationship Marketing Tactics (RMTs) on Switchers and Stayers in a Competitive Service Industry.
Amit Poddar,Naveen Donthu,Yujie Wei (2009). Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality.
Sri Pratminingsih,Christina Lipuringtyas,Tetty Rimenta (2013). Factors Influencing Customer Loyalty Toward Online Shopping.
M Salehi,H Mirzaei,M Aghaei,M Abyari (2012). Dissimilarity of e-marketing vs traditional marketing.
S Sharifi,M Esfidani (2014). The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty: The mediating role of trust and cognitive dissonance.
H Shih (2004). An empirical study on predicting user acceptance of e-shopping on the web.
Leo Sin,Alan Tse,Oliver Yau,Raymond Chow,Jenny Lee,Lorett Lau (2005). Relationship marketing orientation: scale development and cross-cultural validation.
J Singh,D Sirdeshmukh (2000). Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments.
Deepak Sirdeshmukh,Jagdip Singh,Barry Sabol (2002). Consumer Trust, Value, and Loyalty in Relational Exchanges.
Constantino Stavros,Kate Westberg (2009). Using triangulation and multiple case studies to advance relationship marketing theory.
David Taylor,David Strutton (2010). Has e-marketing come of age? Modeling historical influences on post-adoption era Internet consumer behaviors.
Kapil Tuli,Sundar Bharadwaj (2009). Customer Satisfaction and Stock Returns Risk.
A Valvi,D West (2013). E-loyalty is not all about trust, price also matters: Extending expectation-confirmation theory in bookselling websites.
Tibert Verhagen,Willemijn Van Dolen (2009). Online purchase intentions: A multi-channel store image perspective.
W Wong (2014). The impact of trustworthiness and customer e-loyalty and esatisfaction.
Hao-Erl Yang,Chi-Chuan Wu,Kuang-Cheng Wang (2008). An empirical analysis of online game service satisfaction and loyalty.
Cuimin Zhen,Shehui Bian (2012). Stdudy on Cultivation Strategy of Customer Loyalty Based on Internet Marketing.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Lim Wen Shien. 2014. \u201cRelationship Marketing vs. Internet Marketingi Which One Contribute to Gain Higher Level of Consumer Loyalty\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E7): .

More Citation Formats

Select Citation Style:

Download Citation

Download Article

GJMBR Volume 14 Issue E7
Pg. 41- 48

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Communication internet marketing loyalty relations+ hip marketing satisfaction

Classification

Not Found

Submission ReceivedDecember 6, 2013
RevisedDecember 6, 2013
Peer Review Double Blind
Handling Editor
Accepted January 3, 2014
Published January 15, 2014

Version of record

v1.2

Issue date

December 17, 2014

Language

English

Experiance in AR

The methods for personal identification and authentication are no exception.

Read in 3D

The methods for personal identification and authentication are no exception.

Article Matrices

Total Score: 107

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Lim Wen Shien, Dr. Rashad Yazdanifard (PhD/Dr. count: 1)

View Count (all-time): 106

Total Views (Real + Logic): 4194

Total Downloads (simulated): 2172

Publish Date: 2014 12, Wed

Monthly Totals (Real + Logic):

Month 1: 22 views
Month 2: 25 views
Month 3: 56 views
Month 4: 36 views
Month 5: 66 views
Month 6: 25 views
Month 7: 42 views
Month 8: 25 views
Month 9: 32 views
Month 10: 30 views
Month 11: 27 views
Month 12: 29 views
Month 13: 25 views
Month 14: 33 views
Month 15: 16 views
Month 16: 42 views
Month 17: 23 views
Month 18: 38 views
Month 19: 31 views
Month 20: 26 views
Month 21: 13 views
Month 22: 30 views
Month 23: 47 views
Month 24: 26 views
Month 25: 18 views
Month 26: 25 views
Month 27: 27 views
Month 28: 16 views
Month 29: 30 views
Month 30: 48 views
Month 31: 26 views
Month 32: 34 views
Month 33: 33 views
Month 34: 40 views
Month 35: 25 views
Month 36: 35 views
Month 37: 26 views
Month 38: 25 views
Month 39: 36 views
Month 40: 45 views
Month 41: 19 views
Month 42: 43 views
Month 43: 29 views
Month 44: 24 views
Month 45: 19 views
Month 46: 28 views
Month 47: 48 views
Month 48: 17 views
Month 49: 26 views
Month 50: 36 views
Month 51: 29 views
Month 52: 37 views
Month 53: 24 views
Month 54: 25 views
Month 55: 45 views
Month 56: 31 views
Month 57: 39 views
Month 58: 33 views
Month 59: 32 views
Month 60: 23 views
Month 61: 33 views
Month 62: 25 views
Month 63: 28 views
Month 64: 34 views
Month 65: 38 views
Month 66: 19 views
Month 67: 44 views
Month 68: 28 views
Month 69: 25 views
Month 70: 46 views
Month 71: 26 views
Month 72: 42 views
Month 73: 42 views
Month 74: 20 views
Month 75: 26 views
Month 76: 36 views
Month 77: 20 views
Month 78: 42 views
Month 79: 32 views
Month 80: 24 views
Month 81: 23 views
Month 82: 37 views
Month 83: 11 views
Month 84: 33 views
Month 85: 35 views
Month 86: 30 views
Month 87: 24 views
Month 88: 34 views
Month 89: 19 views
Month 90: 23 views
Month 91: 34 views
Month 92: 28 views
Month 93: 26 views
Month 94: 33 views
Month 95: 29 views
Month 96: 22 views
Month 97: 21 views
Month 98: 25 views
Month 99: 17 views
Month 100: 40 views
Month 101: 24 views
Month 102: 27 views
Month 103: 39 views
Month 104: 46 views
Month 105: 20 views
Month 106: 15 views
Month 107: 25 views
Month 108: 19 views
Month 109: 37 views
Month 110: 35 views
Month 111: 17 views
Month 112: 22 views
Month 113: 21 views
Month 114: 13 views
Month 115: 50 views
Month 116: 49 views
Month 117: 24 views
Month 118: 29 views
Month 119: 25 views
Month 120: 35 views
Month 121: 28 views
Month 122: 47 views
Month 123: 32 views
Month 124: 13 views
Month 125: 38 views
Month 126: 15 views
Month 127: 27 views
Month 128: 14 views
Month 129: 24 views
Month 130: 33 views
Month 131: 35 views
Month 132: 40 views
Month 133: 40 views
Month 134: 35 views
Month 135: 35 views
Month 136: 55 views

Total Views: 4194

Total Downloads: 2172

2026 Trends

Research Identity (RIN)

Published Article

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]

This Page is Under Development

We are currently updating this article page for a better experience.