Relationship Marketing vs. Internet Marketingi Which One Contribute to Gain Higher Level of Consumer Loyalty

Relationship Marketing vs. Internet Marketingi Which One Contribute to Gain Higher Level of Consumer Loyalty

Lim Wen Shien

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Dr. Rashad Yazdanifard

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HELP University

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ZM316

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Abstract

Under intense and rapid change of marketplace, researchers have been studying the key factor for firms and organizations to survive in the market. Customer loyalty has been a key factor and a recently researched topic in maintaining the competitiveness of the organizations. This article is going to discuss about customer loyalty in relationship marketing and internet marketing. It also aims to discuss the better marketing strategy that can contribute in gaining higher level of customer loyalty. The methods of communication for both relationship marketing and internet marketing are also explained to identify which marketing strategy could achieve higher level of customer loyalty.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Lim Wen Shien. 2014. \u201cRelationship Marketing vs. Internet Marketingi Which One Contribute to Gain Higher Level of Consumer Loyalty\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E7).

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GJMBR Volume 14 Issue E7

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Communication internet marketing loyalty relations+ hip marketing satisfaction

Submission ReceivedDecember 6, 2013
Peer Review Double Blind
Handling Editor
Accepted January 3, 2014
Published January 15, 2014

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v1.2

Issue date

December 17, 2014

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Article Matrices

Total Score: 107

Country: Malaysia

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Lim Wen Shien, Dr. Rashad Yazdanifard (PhD/Dr. count: 1)

View Count (all-time): 145

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Publish Date: 2014 12, Wed

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