Relationship Marketing vs. Internet Marketingi Which One Contribute to Gain Higher Level of Consumer Loyalty

§ HELP College of Arts and Technology

Send Message

To: Author

Relationship Marketing vs. Internet Marketingi Which One Contribute to Gain Higher Level of Consumer Loyalty

Article Fingerprint

ReserarchID

ZM316

Relationship Marketing vs. Internet Marketingi Which One Contribute to Gain Higher Level of Consumer Loyalty Banner

Key Research Insights

Synthesized scholarly intelligence & interactive research assistant
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu
Reading Preferences
Font Size
Line Spacing
Background
This converted HTML version may contain rendering inconsistencies. Please refer to the PDF for the authoritative version, or click here to provide feedback.

Abstract

Under intense and rapid change of marketplace, researchers have been studying the key factor for firms and organizations to survive in the market. Customer loyalty has been a key factor and a recently researched topic in maintaining the competitiveness of the organizations. This article is going to discuss about customer loyalty in relationship marketing and internet marketing. It also aims to discuss the better marketing strategy that can contribute in gaining higher level of customer loyalty. The methods of communication for both relationship marketing and internet marketing are also explained to identify which marketing strategy could achieve higher level of customer loyalty.

References

52 Cites in Article
  1. 1. Muhammad Abubakar,Sany Mokhtar,Aliyu Abdullateef (2013). The Moderating Effect of Long-Term Orientation Culture on the Relationship between Trust, Personalization and Customer Satisfaction and Loyalty: A Proposed Framework. International Journal of Academic Research in Business and Social Sciences, 3(9), 117-131.
  2. 2. S Alam,N Yasin (2010). What factors influence online brand trust: Evidence from online tickets buyers in Malaysia. Journal of Theoretical and Applied Electronic Commerce Research, 5(3), 78-89.
  3. 3. Laith Alrubaiee,Nahla Al-Nazer (2010). Investigate the Impact of Relationship Marketing Orientation on Customer Loyalty: The Customer's Perspective. International Journal of Marketing Studies, 2(1), 155-174.
  4. 4. Rolph Anderson,Srini Srinivasan (2003). E‐satisfaction and e‐loyalty: A contingency framework. Psychology & Marketing, 20(2), 123-138.
  5. 5. Albert Caruana,Michael Ewing (2010). How corporate reputation, quality, and value influence online loyalty. Journal of Business Research, 63(9-10), 1103-1110.
  6. 6. S Chen (2012). The customer satisfactionloyalty relation in an interactive e-service setting: The mediators. Journal of Retailing and Consumer Studies, 19(2), 202210.
  7. 7. Q Chen,S Rodgers,Y (2008). Acriticalreviewofe satisfactionliterature. AmericanBehavioralScientist, 52(1), 3859.
  8. 8. J De Madariaga,C Valor (2007). Stakeholders Management Systems: Empirical Insights from Relationship Marketing and Market Orientation Perspectives. Journal of Business Ethics, 71(4), 425-439.
  9. 9. Zhaohua Deng,Yaobin Lu,Kwok Wei,Jinlong Zhang (2010). Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China. International Journal of Information Management, 30(4), 289-300.
  10. 10. Daniel Flint,Christopher Blocker,Philip Boutin (2011). Customer value anticipation, customer satisfaction and loyalty: An empirical examination. Industrial Marketing Management, 40(2), 219-230.
  11. 11. Ellen Garbarino,Mark Johnson (1999). The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships. Journal of Marketing, 63(2), 70-87.
  12. 12. Kunal Gaurav (2008). Impact of Relationship Marketing Strategy on Customer Loyalty. The Icfaian Journal of Management Research, 7(11), 7-21.
  13. 13. Robert Gee,Graham Coates,Mike Nicholson (2008). Understanding and profitably managing customer loyalty. Marketing Intelligence & Planning, 26(4), 359-374.
  14. 14. S Gilaninia,A Almani,A Pournaserani,S Mousavian (2011). Influencing Factors of Mobile Marketing among Young Malaysian Customers. AUSTRALIAN JOURNAL OF BASIC AND APPLIED SCIENCES, 5(5), 787-799.
  15. 15. M Goode,L Harris (2007). Online behavioral intentions: An empirical investigation of antecedents and moderators. European Journal of Marketing, 41(5), 512536.
  16. 16. C Grönroos (1995). Relationship marketing: The strategy continuum. Journal of the Academy of MarketingScience, 23(4), 252254.
  17. 17. B Hernandez,J Jimenez,M Martin (2009). Future use intentions versus intensity of use: An analysis of corporate technology acceptance. References Références Referencias Industrial Marketing Management, 38(3), 338-354.
  18. 18. S Hung,T Liang,C Chang (2005). A meta-analysis of empirical research using TAM. Journal of Information Management, 12(4), 211-234.
  19. 19. S Hunt,D Arnett,S Madhavaram (2006). The explanatory foundations of relationship marketing theory. Journal of Business & Industrial marketing, 21(2), 7287.
  20. 20. Byoungho Jin,Jin Yong Park,Jiyoung Kim (2008). Cross‐cultural examination of the relationships among firm reputation, e‐satisfaction, e‐trust, and e‐loyalty. International Marketing Review, 25(3), 324-337.
  21. 21. N Kanagal (2009). Role of relationship marketing in competitive marketing strategy. Journal of Management and Marketing Research, 2, 1-17.
  22. 22. M Khan (2014). Relationship marketing -some aspects (review). International Journal of Information, Business and Management, 6(2), 108-122.
  23. 23. T Kiyani,M Niazi,R Rizvi,I Khan (2012). The relationship between brand trust, customer satisfaction and customer loyalty: Evidence from automobile sector of Pakistan. Interdisciplinary Journal of Contemporary Research in Business, 4(1), 489-502.
  24. 24. P Kotler (2010). Marketing Management. Marketing Management
  25. 25. Sandeep Krishnamurthy (2006). Introducing E-MARKPLAN: A practical methodology to plan e-marketing activities. Business Horizons, 49(1), 51-60.
  26. 26. Geoff Lancaster,Lester Massingham (2011). Essentials of Marketing Management. Essentials of marketing management
  27. 27. C Liu,Y Guo,C Lee (2011). The effects of relationship quality and switching barriers on customer loyalty. International Journal of InformationManagement, 31(1), 7179.
  28. 28. Margaret Luo,Ja-Shen Chen,Russell Ching,Chu-Chi Liu (2011). An examination of the effects of virtual experiential marketing on online customer intentions and loyalty. The Service Industries Journal, 31(13), 2163-2191.
  29. 29. A Maiyaki,S Mokhtar (2012). Determinants of customer behavioural responses in the Nigerian retail banks: Structural equation modeling approach. African Journal of Business Management, 6(4), 16521659.
  30. 30. K Mishra,C Li (2008). Relationship marketing in fortune 500 U.S. and Chinese web sites. Journal of Relationship Marketing, 7(1), 29-43.
  31. 31. R Morgan,S Hunt (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58(3), 20-38.
  32. 32. Janghyeon Nam,Yuksel Ekinci,Georgina Whyatt (2011). Brand equity, brand loyalty and consumer satisfaction. Annals of Tourism Research, 38(3), 1009-1030.
  33. 33. N Ndubisi (2007). Relationship marketing and customer loyalty. Marketing Intelligence & Planning, 25(1), 98106.
  34. 34. Nguyen Nguyen,Nguyen Liem (2013). Inter-Firm Trust Production: Theoretical Perspectives. International Journal of Business and Management, 8(7), 46-54.
  35. 35. Fotini Patsioura,Maro Vlachopoulou,Vicky Manthou (2009). A new advertising effectiveness model for corporate advertising web sites. Benchmarking: An International Journal, 16(3), 372-386.
  36. 36. Leong Peng,Qing Wang (2006). Impact of Relationship Marketing Tactics (RMTs) on Switchers and Stayers in a Competitive Service Industry. Journal of Marketing Management, 22(1-2), 25-59.
  37. 37. Amit Poddar,Naveen Donthu,Yujie Wei (2009). Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality. Journal of Business Research, 62(4), 441-450.
  38. 38. Sri Pratminingsih,Christina Lipuringtyas,Tetty Rimenta (2013). Factors Influencing Customer Loyalty Toward Online Shopping. International Journal of Trade, Economics and Finance, 4(3), 104-110.
  39. 39. M Salehi,H Mirzaei,M Aghaei,M Abyari (2012). Dissimilarity of e-marketing vs traditional marketing. International Journal of Academic Research in Business and Social Science, 2(1), 510-515.
  40. 40. S Sharifi,M Esfidani (2014). The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty: The mediating role of trust and cognitive dissonance. International Journal of Retail & Distribution Management, 42(6), 553-575.
  41. 41. H Shih (2004). An empirical study on predicting user acceptance of e-shopping on the web. Information & Management, 41(3), 351-368.
  42. 42. Leo Sin,Alan Tse,Oliver Yau,Raymond Chow,Jenny Lee,Lorett Lau (2005). Relationship marketing orientation: scale development and cross-cultural validation. Journal of Business Research, 58(2), 185-194.
  43. 43. J Singh,D Sirdeshmukh (2000). Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments. Journal of the Academy of Marketing Science, 28(1), 150-167.
  44. 44. Deepak Sirdeshmukh,Jagdip Singh,Barry Sabol (2002). Consumer Trust, Value, and Loyalty in Relational Exchanges. Journal of Marketing, 66(1), 15-37.
  45. 45. Constantino Stavros,Kate Westberg (2009). Using triangulation and multiple case studies to advance relationship marketing theory. Qualitative Market Research: An International Journal, 12(3), 307-320.
  46. 46. David Taylor,David Strutton (2010). Has e-marketing come of age? Modeling historical influences on post-adoption era Internet consumer behaviors. Journal of Business Research, 63(9-10), 950-956.
  47. 47. Kapil Tuli,Sundar Bharadwaj (2009). Customer Satisfaction and Stock Returns Risk. Journal of Marketing, 73(6), 184-197.
  48. 48. A Valvi,D West (2013). E-loyalty is not all about trust, price also matters: Extending expectation-confirmation theory in bookselling websites. Journal of Electronic Commerce Research, 14(1), 99-123.
  49. 49. Tibert Verhagen,Willemijn Van Dolen (2009). Online purchase intentions: A multi-channel store image perspective. Information & Management, 46(2), 77-82.
  50. 50. W Wong (2014). The impact of trustworthiness and customer e-loyalty and esatisfaction. International Journal of Academic ResearchinBusinessandSocialSciences, 4(3), 390408.
  51. 51. Hao-Erl Yang,Chi-Chuan Wu,Kuang-Cheng Wang (2008). An empirical analysis of online game service satisfaction and loyalty. Expert Systems with Applications, 36(2), 1816-1825.
  52. 52. Cuimin Zhen,Shehui Bian (2012). Stdudy on Cultivation Strategy of Customer Loyalty Based on Internet Marketing. Proceedings of 2012 National Conference on Information Technology and Computer Science, 7, 100-104.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Lim Wen Shien. 2014. "Relationship Marketing vs. Internet Marketingi Which One Contribute to Gain Higher Level of Consumer Loyalty". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 14 (GJMBR Volume 14 Issue E7).

More Citation Formats

Download Citation

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-E Classification JEL Code: P46
Version of record

v1.2

Issue date
December 17, 2014

Language
English
Order Article Reprint
Experience in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

Article Matrices
Total Views: 1.3K
Total Downloads: 99
All Trends

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

Relationship Marketing vs. Internet Marketingi Which One Contribute to Gain Higher Level of Consumer Loyalty

Lim Shien
Lim Shien HELP College of Arts and Technology