Relationship of Export Market Orientation, Selected Export Strategy, and Export Performance: An Empirical Study

B. Peter Hoang
B. Peter Hoang * §
Contact
§ Ming Chuan University Ming Chuan University

Send Message

To: Author

Relationship of Export Market Orientation, Selected Export Strategy, and Export Performance: An Empirical Study

Article Fingerprint

ReserarchID

MBR70382

Relationship of Export Market Orientation, Selected Export Strategy, and Export Performance: An Empirical Study Banner

AI TAKEAWAY

Connecting with the Eternal Ground
Access Review Comments
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu
Font Type
Font Size
Font Size
Bedground

Abstract

Since its introduction, market orientation (MO) has emerged as a major construct within the strategic management literature. Efforts have also been made to extend the concept into export operations. In contrast to MO, empirical studies of export market orientation (EMO) is relatively limited, and most of the studies tend focus on the direct causal relationship between EMO and performance. From a resource-based perspective, however, EMO may not influence performance directly, but only a mediating effect by facilitating strategic actions that direct affect performance. In this study, a structural equation modeling is employed to examine the role that export strategies play in the context of the relationship between EMO and export performance. The research results, based on 142 small export manufacturing firms suggest EMO influences performance directly as well as indirectly via export strategies. This partial mediating evidence provides a further understanding of how the EMO construct is related to performance.

References

55 Cites in Article
  1. Ayse Akyol,Gary Akehurst (2003). An investigation of export performance variations related to corporate export market orientation.
  2. Gopesh Anand,Peter Ward ; Andersen,James,David Gerbing (1988). Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach.
  3. J Armstrong,Terry Overton (1977). Estimating Nonresponse Bias in Mail Surveys.
  4. Barney Jay,B,William Hesterly (2012). Strategic Management and Competitive Advantage: Concept and Cases (4th edt.
  5. Barringer Bruce,R Daniel,W Greening (1998). Small Business Growth through Geographic Expansion: a Comparative Case Study.
  6. C Bartlett,S Ghoshal (1989). Managing Across Borders: The Transnational Solution, 1st edition.
  7. Douglas Behrman,William Perreault (1984). A Role Stress Model of the Performance and Satisfaction of Industrial Salespersons.
  8. Barbara Byrne (2001). Structural Equation Modeling with AMOS: Basic Concepts, Applications and Programming.
  9. Terrence Brown,Per Davidsson,Johan Wiklund (2001). An operationalization of Stevenson's conceptualization of entrepreneurship as opportunity‐based firm behavior.
  10. J Cadogan,C Cui (2004). Chinese Export Agents' Adoption of Export Market-orineted Behaviors: Measurement and Performance Relationship.
  11. John Cadogan,Adamantios Diamantopoulos,Judy Siguaw (2002). Export Market-oriented Activities: Their Antecedents and Performance Consequences.
  12. John Cadogan,Adamantios Diamantopoulos,Charles De Mortanges (1999). A Measure of Export Market Orientation: Scale Development and Cross-cultural Validation.
  13. S Cavusgil,Shaoming Zou (1994). Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures.
  14. Chee-Hua Chin,May-Chiun Lo,T Ramayah (2013). Market Orientation and Organizational Performance.
  15. Robert Cooper (1998). White-Cooper, (William) Robert (Patrick), (born 17 March 1943), Director, Marsh & McLennan Companies, 1998–2000.
  16. Erwin Danneels,Elko Kleinschmidtb (2001). Product innovativeness from the firm's perspective: Its dimensions and their relation with project selection and performance.
  17. C Dodd (2005). Export Market Orientation and Performance: An Analysis of Australian Exporters.
  18. C Emory,Donald William,Cooper (1991). Business Research Methods, Fourth Edition.
  19. Richard Irwin,Inc Unknown Title.
  20. E Eris,N Ozmen (2012). The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector.
  21. Avi Fiegenbaum,Aneel Karnani (1991). Output Flexibility -A Competitive Advantage for Small Firms.
  22. M Faryabi,R Tajvidi,M Tajvidi (2011). Investigate the Relationship between Market Orientation and Competitive Advantage in the Iran Tractor Manufacturing Industries.
  23. Craig Galbraith,Alex De Noble (1992). Competitive strategy and flexible manufacturing: New dimensions in high-technology venture-based economic development.
  24. A Goldman,A Grinstein (2010). Stages in the Development of Market Orientation Publication Activity.
  25. Jin Han,Namwoon Kim,Rajendra Srivastava (1998). Market Orientation and Organizational Performance: Is Innovation a Missing Link?.
  26. David Henard,David Szymanski (2001). Why Some New Products are More Successful than Others.
  27. B Hoang (1998). Globalization vs. Customization: An Attempted Integration of Current Literature.
  28. B Hoang,C Chang (2000). Relationships between Market Orientation, Product Innovation, and New Product Performance.
  29. Franklin Houston (1986). The Marketing Concept: What it is and What it is Not.
  30. G Hult,David Ketchen (2001). Does market orientation matter?: a test of the relationship between positional advantage and performance.
  31. Marie Hughes,R Price,Daniel Marrs (1986). Linking Theory Construction and Theory Testing: Models with Multiple Indicators of Latent Variables.
  32. R Ireland,Michael Duane,David Hitt,Sirmon (2003). A Model of Strategic Entrepreneurship: The Construct and its Dimensions.
  33. Hean Keh,Maw Der Foo,Boon Lim (2002). Opportunity Evaluation under Risky Conditions: The Cognitive Processes of Entrepreneurs.
  34. Ajay Kohli,Bernard Jaworski (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications.
  35. Luis Lages,D Filipe,Montgomery (2004). Export Performance as an Antecedent of Export Commitment and Marketing Strategy Adaptation: Evidence from Small and Medium Sized Exporters.
  36. R Lau (1996). Strategic Flexibility: a New Reality for World-Class Manufacturing.
  37. Jane Lu,Paul Beamish (2001). The internationalization and performance of SMEs.
  38. G Lumpkin,Gregory Dess (1996). Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance.
  39. Ken Matsuno,John Mentzer,Ayşegül Özsomer (2002). The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance.
  40. Øystein Moen,Anette Bolstad,Vidar Pedersen,Ottar Bakås (2010). International Market Expansion Strategies for High-Tech Firms: Examining the Importance of Different Partner Selection Criteria when Forming Strategic Alliances.
  41. Rajneesh Narula (2002). Innovation systems and ‘inertia’ in R&D location: Norwegian firms and the role of systemic lock-in.
  42. John Narver,Stanley Slater (1990). The Effect of a Market Orientation on Business Profitability.
  43. Scott Newbert (2007). Empirical Research on the Resource-Based View of the Firm: An Assessment and Suggestions for Future Research.
  44. J Ngai,P Ellis (1998). Market Orientation and Business Performance: Some Evidence from Hong Kong.
  45. Richard Nelson,Sidney Winter (1985). An Evolutionary Theory of Economic Change.
  46. B Pine,B Victor,A Boynton (1993). Making mass customization happen: Strategies for the new competitive realities B. Joseph Pine II, Planning Review (September/October 1993), pp. 23–24.
  47. E Porter,Michael (1985). Competitive advantage.
  48. G Rose,A Shoham (2002). Export Performance and Market Orientation: Establishing an Empirical link.
  49. Stanley Slater,John Narver (1995). Market Orientation and the Learning Organization.
  50. X Song,Mark Parry (1997). The Determinants of Japanese New Product Successes.
  51. R Tung,E Miller (1990). Managing in the Twenty-first Century: The Need for Global Orientation.
  52. Peter Ward,Rebecca Duray (2000). Manufacturing strategy in context: environment, competitive strategy and manufacturing strategy.
  53. William Wales,Erik Monsen,Alexander Mckelvie (2011). The Organizational Pervasiveness of Entrepreneurial Orientation.
  54. Carolyn Woo,Arnold Cooper (1982). Strategies of Effective Low Market Share Businesses..
  55. L Wood (1982). Flexible Automation of Liquidation.
Show All References
Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

B. Hoang, B. Hoang. 2015. "Relationship of Export Market Orientation, Selected Export Strategy, and Export Performance: An Empirical Study". Global Journal of Management and Business Research, Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E6).

More Citation Formats

Download Citation

  • Open Access
  • CC-BY-ND-NC 4.0
Download Article
Access OJS
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Not Found
Classification
GJMBR-E Classification JEL Code: M19
M30
  • Submission ReceivedFebruary 12, 2015
  • Peer Review Double Blind
    Handling Editor
  • Accepted February 28, 2015
  • Published March 15, 2015
Version of record

v1.2

Issue date
July 13, 2015

Language
English
Order Article Reprint
Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR
Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D
Article Matrices
Total Views: 845
Total Downloads: 43
All Trends

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

Relationship of Export Market Orientation, Selected Export Strategy, and Export Performance: An Empirical Study

B. Hoang
B. Hoang Ming Chuan University
B. Hoang
B. Hoang
  • Submission ReceivedFebruary 12, 2015
  • Peer Review Double Blind
    Handling Editor
  • Accepted February 28, 2015
  • Published March 15, 2015