Resolute Paramount Constituent of New Product Development and Ascendancy on Food Manufacturing Companies: A study on Bangladeshi Food Industry

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Shadman Shakib
Shadman Shakib
1 Independent University, Bangladesh

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Resolute Paramount Constituent of New Product Development and Ascendancy on Food Manufacturing Companies: A study on Bangladeshi Food Industry Banner
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New product development (NPD) is indispensable for marvelous corporate performance. Recent studies found that the overall rate of success for newly commercialized products has remained stable at less than 60 %, indicating that substantial resources continue to be devoted to new product development efforts that fail in the marketplace. This study has designed to investigate the influence of strategic orientation, marketing strategy, and market research activities on new product development among food product manufacturing companies in Bangladesh. The data was collected from the marketing managers, operation managers and from those who have been involving greatly in the new product development process. A total of 113 useable questionnaires were completed. The results illustrate that strategic orientation, marketing strategy and market research activities are directly influence new product development process in the food industry of Bangladesh.

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No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Shadman Shakib. 2016. \u201cResolute Paramount Constituent of New Product Development and Ascendancy on Food Manufacturing Companies: A study on Bangladeshi Food Industry\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E4): .

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GJMBR Volume 16 Issue E4
Pg. 35- 46
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M39
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October 19, 2016

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English

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New product development (NPD) is indispensable for marvelous corporate performance. Recent studies found that the overall rate of success for newly commercialized products has remained stable at less than 60 %, indicating that substantial resources continue to be devoted to new product development efforts that fail in the marketplace. This study has designed to investigate the influence of strategic orientation, marketing strategy, and market research activities on new product development among food product manufacturing companies in Bangladesh. The data was collected from the marketing managers, operation managers and from those who have been involving greatly in the new product development process. A total of 113 useable questionnaires were completed. The results illustrate that strategic orientation, marketing strategy and market research activities are directly influence new product development process in the food industry of Bangladesh.

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Resolute Paramount Constituent of New Product Development and Ascendancy on Food Manufacturing Companies: A study on Bangladeshi Food Industry

Shadman Shakib
Shadman Shakib Independent University, Bangladesh

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