Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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New product development (NPD) is indispensable for marvelous corporate performance. Recent studies found that the overall rate of success for newly commercialized products has remained stable at less than 60 %, indicating that substantial resources continue to be devoted to new product development efforts that fail in the marketplace. This study has designed to investigate the influence of strategic orientation, marketing strategy, and market research activities on new product development among food product manufacturing companies in Bangladesh. The data was collected from the marketing managers, operation managers and from those who have been involving greatly in the new product development process. A total of 113 useable questionnaires were completed. The results illustrate that strategic orientation, marketing strategy and market research activities are directly influence new product development process in the food industry of Bangladesh.
Shadman Shakib. 2016. \u201cResolute Paramount Constituent of New Product Development and Ascendancy on Food Manufacturing Companies: A study on Bangladeshi Food Industry\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E4): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 101
Country: Bangladesh
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Shadman Shakib (PhD/Dr. count: 0)
View Count (all-time): 130
Total Views (Real + Logic): 3734
Total Downloads (simulated): 1876
Publish Date: 2016 10, Wed
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Neural Networks and Rules-based Systems used to Find Rational and
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New product development (NPD) is indispensable for marvelous corporate performance. Recent studies found that the overall rate of success for newly commercialized products has remained stable at less than 60 %, indicating that substantial resources continue to be devoted to new product development efforts that fail in the marketplace. This study has designed to investigate the influence of strategic orientation, marketing strategy, and market research activities on new product development among food product manufacturing companies in Bangladesh. The data was collected from the marketing managers, operation managers and from those who have been involving greatly in the new product development process. A total of 113 useable questionnaires were completed. The results illustrate that strategic orientation, marketing strategy and market research activities are directly influence new product development process in the food industry of Bangladesh.
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