Retail Store Merchandise Assortment and Display and their Influence on Consumer Impulse Buying Behaviour in North-west Nigeria.

Retail Store Merchandise Assortment and Display and their Influence on Consumer Impulse Buying Behaviour in North-west Nigeria.

Effiong Edet Asuquo

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Effiong Edet Asuquo Ph.D

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Paul B. Igbongidi Ph.D

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University of Uyo

Retail Store Merchandise Assortment and Display and their Influence on Consumer Impulse Buying Behaviour in North-west Nigeria.

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Abstract

This paper determined the influence of retail store merchandise assortment and display on consumer impulse buying behavior in north-west Nigeria. Two specific purposes were set with two research questions to guide the study. Two null hypotheses were formulated for the study and were tested at .05 level of significance. The study was conducted in 10 Colleges of Education in North-west Nigeria on a target population of Business Education Lecturers. A total of 219 Lecturers who teach Business Education courses in the colleges and who also patronize retail stores as consumers were studied. A structured questionnaire called “Influence of Retail Store Merchandise Assortment and Display on Consumer Impulse Buying Behaviour (IRSMADCIBB)” was used to obtain data for the study. The instrument was structured on a fivepoint Likert scale.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Effiong Edet Asuquo. 2015. \u201cRetail Store Merchandise Assortment and Display and their Influence on Consumer Impulse Buying Behaviour in North-west Nigeria.\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E6): .

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GJMBR Volume 15 Issue E6
Pg. 1- 7

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-E Classification: JEL Code: L81, M31

Submission ReceivedFebruary 9, 2015
Peer Review Double Blind
Handling Editor
Accepted March 4, 2015
Published March 15, 2015

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v1.2

Issue date

July 13, 2015

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Article Matrices

Total Score: 102

Country: Nigeria

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Effiong Edet Asuquo Ph.D, Paul B. Igbongidi Ph.D (PhD/Dr. count: 0)

View Count (all-time): 159

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Publish Date: 2015 07, Mon

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Total Views: 4125

Total Downloads: 2091

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