RETENTION OF GENERATION YaS INSURANCE AGENT: MEDIATING ROLE OF COMMUNICATION SATISFACTION AN EMPIRICAL STUDY

Nader Sh. Kandelousi
Nader Sh. Kandelousi * §
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§ School of Management, Azad University, Chalous, Iran

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RETENTION OF GENERATION YaS INSURANCE AGENT: MEDIATING ROLE OF COMMUNICATION SATISFACTION AN EMPIRICAL STUDY

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Abstract

This research attempts to examine the relationship between insurance agents’ retention and leadership preferences. Furthermore, the mediating role of communication satisfaction on the relationship between leaders’ preferences and retentions is investigated in the present study. SPSS statistical software was used extensively throughout the research to test all the identified hypotheses. This research found that leader preferences are great predictors of retention and communication satisfaction is mediating the relationship between these two variables. The implications of these results for enhancing interpersonal communication satisfaction between leaders and agents are discussed.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Nader Sh. Kandelousi. 1970. "RETENTION OF GENERATION YaS INSURANCE AGENT: MEDIATING ROLE OF COMMUNICATION SATISFACTION AN EMPIRICAL STUDY". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 11 (GJMBR Volume 11 Issue A6).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
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Classification
GJMBR-A Classification JEL Code: G22
  • Submission ReceivedMarch 18, 2011
  • Peer Review Double Blind
    Handling Editor
  • Accepted April 8, 2011
  • Published April 18, 2011
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Language
English
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RETENTION OF GENERATION YaS INSURANCE AGENT: MEDIATING ROLE OF COMMUNICATION SATISFACTION AN EMPIRICAL STUDY

Nader Kandelousi
Nader Kandelousi School of Management, Azad University, Chalous, Iran
  • Submission ReceivedMarch 18, 2011
  • Peer Review Double Blind
    Handling Editor
  • Accepted April 8, 2011
  • Published April 18, 2011