Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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This paper explains the historical development of marketing education and professional practice in Nigeria, it considers the marketing problems and advanced recommendations towards solving the numerous challenges. Emphasis was on the marketing curricular in Nigeria tertiary institutions. Also the important issue of the relationship between the marketing education and the marketing professional practice was considered. The onus of professionalism and success is moving from the professional institutes to the individual marketers. Here lies the success of marketing education in Nigeria, as qualified marketers will be practicing their art at a consistently high level, or they will bring the professional institute into disrepute. The focus of marketing is changing from brand to people and service which coupled with the shift from a manufacturing to a service economy means that much classical marketing theory is becoming if not redundant but less important.
Ayozie Daniel Ogechukwu. 2014. \u201cRevisiting the Issue of Marketing Education and Professional Practice in Nigeria\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E10): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 102
Country: Nigeria
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Ayozie Daniel, Ajibola Raman (PhD/Dr. count: 0)
View Count (all-time): 128
Total Views (Real + Logic): 4664
Total Downloads (simulated): 2430
Publish Date: 2014 01, Mon
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This paper explains the historical development of marketing education and professional practice in Nigeria, it considers the marketing problems and advanced recommendations towards solving the numerous challenges. Emphasis was on the marketing curricular in Nigeria tertiary institutions. Also the important issue of the relationship between the marketing education and the marketing professional practice was considered. The onus of professionalism and success is moving from the professional institutes to the individual marketers. Here lies the success of marketing education in Nigeria, as qualified marketers will be practicing their art at a consistently high level, or they will bring the professional institute into disrepute. The focus of marketing is changing from brand to people and service which coupled with the shift from a manufacturing to a service economy means that much classical marketing theory is becoming if not redundant but less important.
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