Revisiting the Issue of Marketing Education and Professional Practice in Nigeria

1
Ayozie Daniel Ogechukwu
Ayozie Daniel Ogechukwu
2
Ayozie Daniel
Ayozie Daniel
3
Ajibola Raman
Ajibola Raman

Send Message

To: Author

GJMBR Volume 13 Issue E10

Article Fingerprint

ReserarchID

EBFLK

Revisiting the Issue of Marketing Education and Professional Practice in Nigeria Banner
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu

This paper explains the historical development of marketing education and professional practice in Nigeria, it considers the marketing problems and advanced recommendations towards solving the numerous challenges. Emphasis was on the marketing curricular in Nigeria tertiary institutions. Also the important issue of the relationship between the marketing education and the marketing professional practice was considered. The onus of professionalism and success is moving from the professional institutes to the individual marketers. Here lies the success of marketing education in Nigeria, as qualified marketers will be practicing their art at a consistently high level, or they will bring the professional institute into disrepute. The focus of marketing is changing from brand to people and service which coupled with the shift from a manufacturing to a service economy means that much classical marketing theory is becoming if not redundant but less important.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Ayozie Daniel Ogechukwu. 2014. \u201cRevisiting the Issue of Marketing Education and Professional Practice in Nigeria\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue E10): .

Download Citation

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
Not Found
Version of record

v1.2

Issue date

January 6, 2014

Language

English

Experiance in AR

The methods for personal identification and authentication are no exception.

Read in 3D

The methods for personal identification and authentication are no exception.

Article Matrices
Total Views: 4664
Total Downloads: 2430
2026 Trends
Research Identity (RIN)
Related Research

Published Article

This paper explains the historical development of marketing education and professional practice in Nigeria, it considers the marketing problems and advanced recommendations towards solving the numerous challenges. Emphasis was on the marketing curricular in Nigeria tertiary institutions. Also the important issue of the relationship between the marketing education and the marketing professional practice was considered. The onus of professionalism and success is moving from the professional institutes to the individual marketers. Here lies the success of marketing education in Nigeria, as qualified marketers will be practicing their art at a consistently high level, or they will bring the professional institute into disrepute. The focus of marketing is changing from brand to people and service which coupled with the shift from a manufacturing to a service economy means that much classical marketing theory is becoming if not redundant but less important.

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]
×

This Page is Under Development

We are currently updating this article page for a better experience.

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

Quote and Order Details

Contact Person

Invoice Address

Notes or Comments

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

Revisiting the Issue of Marketing Education and Professional Practice in Nigeria

Ayozie Daniel
Ayozie Daniel
Ajibola Raman
Ajibola Raman

Research Journals