Role of Brand Characteristics and Its Impact on Consumer Buying Behavior

1
Dr. Shahzad Khan
Dr. Shahzad Khan M.Sc. (Management Sciences), MBA (Master in Business Administration)
1 Lecturer City University of Science & I-T Peshawar Pakistan.

Send Message

To: Author

GJHSS Volume 12 Issue C13

Article Fingerprint

ReserarchID

KN4RD

Role of Brand Characteristics and Its Impact on Consumer Buying Behavior Banner
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu

Social classes can affect the behavior of consumers towards the product or services with respect to the features of product like brand image, price and quality of services. Consumer buying behavior is highly dependent on two variables income and brand characteristics. Sometimes consumers are not willing to buy a product or avail a service but for his/her status symbol the buying behavior of that consumer gets affected, here the social status retention shows the impact of brand characteristics on different social classes buying behavior. Globally there are three main classes I.e. Upper. Middle .and Lower classes. Each class of people have different behavior, attitude, preferences, interest, standard of living and income power, these are the variations that segments the individuals personality into distinct classes which are mentioned above. This study analyzed that how brand characteristics like brand image, price and quality can affect the buying behavior of middle and lower social classes for cell phone purchase.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Dr. Shahzad Khan. 2012. \u201cRole of Brand Characteristics and Its Impact on Consumer Buying Behavior\u201d. Global Journal of Human-Social Science - C: Sociology & Culture GJHSS-C Volume 12 (GJHSS Volume 12 Issue C13): .

Download Citation

Issue Cover
GJHSS Volume 12 Issue C13
Pg. 27- 31
Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Classification
Not Found
Version of record

v1.2

Issue date

October 13, 2012

Language

English

Experiance in AR

The methods for personal identification and authentication are no exception.

Read in 3D

The methods for personal identification and authentication are no exception.

Article Matrices
Total Views: 5120
Total Downloads: 2686
2026 Trends
Research Identity (RIN)
Related Research

Published Article

Social classes can affect the behavior of consumers towards the product or services with respect to the features of product like brand image, price and quality of services. Consumer buying behavior is highly dependent on two variables income and brand characteristics. Sometimes consumers are not willing to buy a product or avail a service but for his/her status symbol the buying behavior of that consumer gets affected, here the social status retention shows the impact of brand characteristics on different social classes buying behavior. Globally there are three main classes I.e. Upper. Middle .and Lower classes. Each class of people have different behavior, attitude, preferences, interest, standard of living and income power, these are the variations that segments the individuals personality into distinct classes which are mentioned above. This study analyzed that how brand characteristics like brand image, price and quality can affect the buying behavior of middle and lower social classes for cell phone purchase.

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]
×

This Page is Under Development

We are currently updating this article page for a better experience.

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

Quote and Order Details

Contact Person

Invoice Address

Notes or Comments

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

Role of Brand Characteristics and Its Impact on Consumer Buying Behavior

Dr. Shahzad Khan
Dr. Shahzad Khan MS Research Scholar Institute of Management Sciences Peshawar Pakistan.

Research Journals