Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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Dr. Shahzad Khan
Social classes can affect the behavior of consumers towards the product or services with respect to the features of product like brand image, price and quality of services. Consumer buying behavior is highly dependent on two variables income and brand characteristics. Sometimes consumers are not willing to buy a product or avail a service but for his/her status symbol the buying behavior of that consumer gets affected, here the social status retention shows the impact of brand characteristics on different social classes buying behavior. Globally there are three main classes I.e. Upper. Middle .and Lower classes. Each class of people have different behavior, attitude, preferences, interest, standard of living and income power, these are the variations that segments the individuals personality into distinct classes which are mentioned above. This study analyzed that how brand characteristics like brand image, price and quality can affect the buying behavior of middle and lower social classes for cell phone purchase.
Dr. Shahzad Khan. 2012. \u201cRole of Brand Characteristics and Its Impact on Consumer Buying Behavior\u201d. Global Journal of Human-Social Science - C: Sociology & Culture GJHSS-C Volume 12 (GJHSS Volume 12 Issue C13): .
Crossref Journal DOI 10.17406/GJHSS
Print ISSN 0975-587X
e-ISSN 2249-460X
The methods for personal identification and authentication are no exception.
Total Score: 106
Country: Unknown
Subject: Global Journal of Human-Social Science - C: Sociology & Culture
Authors: Dr. Shahzad Khan (PhD/Dr. count: 1)
View Count (all-time): 102
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Publish Date: 2012 10, Sat
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Social classes can affect the behavior of consumers towards the product or services with respect to the features of product like brand image, price and quality of services. Consumer buying behavior is highly dependent on two variables income and brand characteristics. Sometimes consumers are not willing to buy a product or avail a service but for his/her status symbol the buying behavior of that consumer gets affected, here the social status retention shows the impact of brand characteristics on different social classes buying behavior. Globally there are three main classes I.e. Upper. Middle .and Lower classes. Each class of people have different behavior, attitude, preferences, interest, standard of living and income power, these are the variations that segments the individuals personality into distinct classes which are mentioned above. This study analyzed that how brand characteristics like brand image, price and quality can affect the buying behavior of middle and lower social classes for cell phone purchase.
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