Role of Packaging on Consumer Buying Behavior a Patan District

Mr. Mitul M. Deliya; Dr. Bhaveshkumar Parmar

Role of Packaging on Consumer Buying Behavior a Patan District

Mr. Mitul M. Deliya * §

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Dr. Bhaveshkumar Parmar

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§ Hemchandracharya North Gujarat University

Role of Packaging on Consumer Buying Behavior a Patan District

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Abstract

The aim of this article is to get the A study to point towards role of packaging on consumer buying behavior. The basic purpose of this it is to find out how such factors are behind the success of packaging. The purpose of this research is to know the relationship between independent variable and dependent variables. The research is based in Patan District of Gujarat (India). The packaging is the most important factor. The consumer buying behavior is dependent on the packaging and on its features. Packaging elements like Packaging color. Background Image, Packaging Material, Font Style, Design of wrapper, Printed Information and Innovation is taken as predictors. Due to increasing self-service and changing consumers’ lifestyle the interest in package as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So package performs an important role in marketing communications, especially in the point of sale and could be treated as one of the most important factors influencing consumer’s purchase decision.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Mr. Mitul M. Deliya, Dr. Bhaveshkumar Parmar. 1970. "Role of Packaging on Consumer Buying Behavior a Patan District". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 12 (GJMBR Volume 12 Issue A10).

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GJMBR Volume 12 Issue A10

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Consumer Behavior Packaging

Classification

GJMBR-A Classification FOR Code: 150501 JEL Code:D91

P46

M30

Submission ReceivedMay 4, 2012
Peer Review Double Blind
Handling Editor
Accepted June 1, 2012
Published June 15, 2012

Version of record

v1.2

Language

English

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Article Matrices

Total Score: 154

Country: India

Subject: Global Journal of Management and Business Research

Authors: Mr. Mitul M. Deliya, Dr. Bhaveshkumar Parmar (PhD/Dr. count: 1)

View Count (all-time): 304

Total Views (Real + Logic): 5000

Total Downloads (simulated): 266

Publish Date: 2012 06, Fri

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Total Views: 5K

Total Downloads: 266

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