Role of Women in Purchasing FMCG Products in Rural Markets

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Sonali Gedam
Sonali Gedam

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The aim of this research study is to identify which role women plays in purchasing FMCG products in rural markets in India. Rural markets in India is growing rapidly and provides chance for the markets to grow in rural markets. Markets are aware about the characteristics of rural markets and they are not leaving any stone to leverage the profit from rural markets. There are lot of changes happening in rural markets because of rural development, increased literacy level and rising in income levels etc. The consumers from rural markets are looking for value for money and they are making choices for FMCG purchase accordingly.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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sonali_gedam. 2021. \u201cRole of Women in Purchasing FMCG Products in Rural Markets\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 21 (GJMBR Volume 21 Issue E1): .

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GJMBR Volume 21 Issue E1
Pg. 15- 17
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M39
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v1.2

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March 1, 2021

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English

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The aim of this research study is to identify which role women plays in purchasing FMCG products in rural markets in India. Rural markets in India is growing rapidly and provides chance for the markets to grow in rural markets. Markets are aware about the characteristics of rural markets and they are not leaving any stone to leverage the profit from rural markets. There are lot of changes happening in rural markets because of rural development, increased literacy level and rising in income levels etc. The consumers from rural markets are looking for value for money and they are making choices for FMCG purchase accordingly.

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Role of Women in Purchasing FMCG Products in Rural Markets

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Sonali Gedam

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