Sales Strategies of Sub Brands

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Mr. Rakesh N
Mr. Rakesh N
2
Dr. M S Ranga Raju
Dr. M S Ranga Raju
1 RNS Institute of Technology

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GJMBR Volume 21 Issue E4

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Introduction-Customer is the center of any business in the present business world. The products are evolving every day to meet the changing customer demand, so as the company strategies. Brand image is playing a key role in the sales of the product. Brand evo-lotion is important to keep brands fresh, vital, and relevant to the contemporary market (Merrilee’s, 2005)). Brands are now being extended to sub-brands to lever-age the master brand image, thereby increasing the sales. Therefore, the sales strategies must be adapted according to the brands and sub brands to stay competitive in the market. There is very less literature on the topic of sales strategies, subbrands and how to design sales strategies for sub-brands.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Mr. Rakesh N. 2021. \u201cSales Strategies of Sub Brands\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 21 (GJMBR Volume 21 Issue E4): .

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Effective sales strategies for sub brands in market research. Enhance brand growth and customer engagement through targeted techniques.
Issue Cover
GJMBR Volume 21 Issue E4
Pg. 13- 19
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M37
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v1.2

Issue date

October 16, 2021

Language

English

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Introduction-Customer is the center of any business in the present business world. The products are evolving every day to meet the changing customer demand, so as the company strategies. Brand image is playing a key role in the sales of the product. Brand evo-lotion is important to keep brands fresh, vital, and relevant to the contemporary market (Merrilee’s, 2005)). Brands are now being extended to sub-brands to lever-age the master brand image, thereby increasing the sales. Therefore, the sales strategies must be adapted according to the brands and sub brands to stay competitive in the market. There is very less literature on the topic of sales strategies, subbrands and how to design sales strategies for sub-brands.

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Sales Strategies of Sub Brands

Mr. Rakesh N
Mr. Rakesh N RNS Institute of Technology
Dr. M S Ranga Raju
Dr. M S Ranga Raju

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