Sales Strategies of Sub Brands

Mr. Rakesh N; Dr. M S Ranga Raju

Sales Strategies of Sub Brands

Mr. Rakesh N * §

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Dr. M S Ranga Raju

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RNS Institute of Technology

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MBRNE120

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Connecting with the Eternal Ground

Abstract

Introduction-Customer is the center of any business in the present business world. The products are evolving every day to meet the changing customer demand, so as the company strategies. Brand image is playing a key role in the sales of the product. Brand evo-lotion is important to keep brands fresh, vital, and relevant to the contemporary market (Merrilee’s, 2005)). Brands are now being extended to sub-brands to lever-age the master brand image, thereby increasing the sales. Therefore, the sales strategies must be adapted according to the brands and sub brands to stay competitive in the market. There is very less literature on the topic of sales strategies, subbrands and how to design sales strategies for sub-brands.

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No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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How to Cite This Article

Mr. Rakesh N, Dr. M S Ranga Raju. 2021. "Sales Strategies of Sub Brands". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 21 (GJMBR Volume 21 Issue E4).

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GJMBR Volume 21 Issue E4

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: M37

Submission ReceivedFebruary 4, 2021
Peer Review Double Blind
Handling Editor
Accepted March 1, 2021
Published March 15, 2021

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v1.2

Issue date

October 16, 2021

Language

English

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