Selling Newspaper to Free Readers: Characteristics and Correlates of a New Buying-and-Selling Behaviour

1
Emmanuel Ifeduba
Emmanuel Ifeduba
2
Anu Adeseun
Anu Adeseun
1 Redeemers University

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GJHSS Volume 17 Issue A4

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Selling Newspaper to Free Readers: Characteristics and Correlates of a New Buying-and-Selling Behaviour Banner
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Major newsstands in Nigeria began over ten years ago to witness daily gathering of readers who spent hours to browse, buy, rent or discussnewspaper contents. But there is hardly anyempirical research to explain this phenomenon beyond suggestions that the readers are football fans. This study, therefore, set out to explore the characteristics and correlates of this novel reading behaviour using interviews, obtrusive observation and questionnaire to collect datain Lagos, Nigeria.Findings indicate that newsstand reading sessions were characterised by information sharing, prolonged by newspaper rental services, dominated by male youths and advanced by the seasonality of football and politics. Statistical analysis indicates that it is associated not only with the quest for football news as the literature suggested but also with the quest for political news. The vendor-initiative of renting newspapers out implies that publishers may be losing sales through the rentals and explains why several newspaper publishers suddenly cancelled longstanding sale-or-return agreements.

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Funding

No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Emmanuel Ifeduba. 2017. \u201cSelling Newspaper to Free Readers: Characteristics and Correlates of a New Buying-and-Selling Behaviour\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 17 (GJHSS Volume 17 Issue A4): .

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GJHSS Volume 17 Issue A4
Pg. 11- 20
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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-A Classification: FOR Code: 130205
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October 10, 2017

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English

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Major newsstands in Nigeria began over ten years ago to witness daily gathering of readers who spent hours to browse, buy, rent or discussnewspaper contents. But there is hardly anyempirical research to explain this phenomenon beyond suggestions that the readers are football fans. This study, therefore, set out to explore the characteristics and correlates of this novel reading behaviour using interviews, obtrusive observation and questionnaire to collect datain Lagos, Nigeria.Findings indicate that newsstand reading sessions were characterised by information sharing, prolonged by newspaper rental services, dominated by male youths and advanced by the seasonality of football and politics. Statistical analysis indicates that it is associated not only with the quest for football news as the literature suggested but also with the quest for political news. The vendor-initiative of renting newspapers out implies that publishers may be losing sales through the rentals and explains why several newspaper publishers suddenly cancelled longstanding sale-or-return agreements.

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Selling Newspaper to Free Readers: Characteristics and Correlates of a New Buying-and-Selling Behaviour

Emmanuel Ifeduba
Emmanuel Ifeduba Redeemers University
Anu Adeseun
Anu Adeseun

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