Selling Newspaper to Free Readers: Characteristics and Correlates of a New Buying-and-Selling Behaviour

Emmanuel Ifeduba

Selling Newspaper to Free Readers: Characteristics and Correlates of a New Buying-and-Selling Behaviour

Emmanuel Ifeduba * §

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Redeemers University

Selling Newspaper to Free Readers: Characteristics and Correlates of a New Buying-and-Selling Behaviour

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Abstract

Major newsstands in Nigeria began over ten years ago to witness daily gathering of readers who spent hours to browse, buy, rent or discussnewspaper contents. But there is hardly anyempirical research to explain this phenomenon beyond suggestions that the readers are football fans. This study, therefore, set out to explore the characteristics and correlates of this novel reading behaviour using interviews, obtrusive observation and questionnaire to collect datain Lagos, Nigeria.Findings indicate that newsstand reading sessions were characterised by information sharing, prolonged by newspaper rental services, dominated by male youths and advanced by the seasonality of football and politics. Statistical analysis indicates that it is associated not only with the quest for football news as the literature suggested but also with the quest for political news. The vendor-initiative of renting newspapers out implies that publishers may be losing sales through the rentals and explains why several newspaper publishers suddenly cancelled longstanding sale-or-return agreements.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Emmanuel Ifeduba. 2017. "Selling Newspaper to Free Readers: Characteristics and Correlates of a New Buying-and-Selling Behaviour". Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 17 (GJHSS Volume 17 Issue A4).

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GJHSS Volume 17 Issue A4

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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Classification

GJHSS-A Classification FOR Code: 130205

Submission ReceivedDecember 14, 2016
Peer Review Double Blind
Handling Editor
Accepted January 4, 2017
Published January 15, 2017

Version of record

v1.2

Issue date

October 10, 2017

Language

English

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Article Matrices

Total Score: 102

Country: Nigeria

Subject: Global Journal of Human-Social Science

Authors: Emmanuel Ifeduba, Anu Adeseun (PhD/Dr. count: 0)

View Count (all-time): 311

Total Views (Real + Logic): 1188

Total Downloads (simulated): 74

Publish Date: 2017 01, Sun

Monthly Totals (Real + Logic):

Month 1: 57 views
Month 2: 60 views
Month 3: 48 views
Month 4: 63 views
Month 5: 41 views
Month 6: 28 views
Month 7: 51 views
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Month 10: 24 views
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Month 14: 35 views
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Total Views: 1.2K

Total Downloads: 74

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