Senior Citizens’ Intention to use Digital Banking (With special reference to selected Commercial Bank in Sri Lanka)

Senior Citizens’ Intention to use Digital Banking (With special reference to selected Commercial Bank in Sri Lanka)

Anjalee Jayawardena

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Kuruppu.C

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Weerasinghe.S

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Samarathunga.D

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Mihipal.R

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Sri Lanka Institute of Information Technology

Senior Citizens’ Intention to use Digital Banking (With special reference to selected Commercial Bank in Sri Lanka)

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Abstract

This paper examines Senior Citizens’ intention towards using digital banking in a context where there is a rapid development in online banking systems in Sri Lanka. It was revealed that most of the Senior Citizens are away from the digital banking platform even though bank has made huge investments for the implementation of the digital banking systems. Therefore, the aim of this research is to investigate the impact of perceived usefulness and perceived ease of use, on the behavioral intention of Senior Citizen to use the digital banking system with the application of Technology Acceptance Model (TAM). The structured questionnaire used as the main instrument in gathering primary data from 200 respondents from 20 branches of the selected commercial banks using convining sampling method. This study investigated that there is a positive relationship between perceived usefulness and beheviroal intention, also between perceived ease of use and beheviroal intention.

References

18 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Anjalee Jayawardena. 2019. \u201cSenior Citizens’ Intention to use Digital Banking (With special reference to selected Commercial Bank in Sri Lanka)\u201d. Global Journal of Management and Business Research - C: Finance GJMBR-C Volume 19 (GJMBR Volume 19 Issue C6).

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GJMBR Volume 19 Issue C6

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-C Classification JEL Code: E59

Submission ReceivedDecember 13, 2018
Peer Review Double Blind
Handling Editor
Accepted January 3, 2019
Published January 15, 2019

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v1.2

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October 17, 2019

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