Sentiment Polarity Identification of Social Media content using Artificial Neural Networks

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K. Victor Rajan
K. Victor Rajan
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Brittney Jackson
Brittney Jackson
α Atlantic International University

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Sentiment Polarity Identification of Social Media content using Artificial Neural Networks

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Abstract

Sentiment of people about consumer goods and government policies for decision making is normally collected through feedback forms, surveys etc. The social network sites and micro blogging sites are considered a very good source of information nowadays because people share and discuss their opinions about a certain topic freely. With the increased use of technology and social media, people proactively express their opinion through social media sites like Twitter, Facebook, Instagram etc. A social media sentiment analysis can help companies to understand how people feel about their products. On the other hand, extracting the sentiment from social media text is a challenging task due to the complexity of natural language processing of social media language. Often these messages reflect the emotion, opinion and sentiment of the public through a mix of text, image, emoticons etc. These statements are often called electronic Word of Mouth (eWOM) and are much prevalent in business and service industry to enable customers to share their point of view.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

K. Victor Rajan. 2026. \u201cSentiment Polarity Identification of Social Media content using Artificial Neural Networks\u201d. Global Journal of Computer Science and Technology - D: Neural & AI GJCST-D Volume 22 (GJCST Volume 22 Issue D1): .

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Analyzes sentiment polarity of social media content using artificial neural networks.
Journal Specifications

Crossref Journal DOI 10.17406/gjcst

Print ISSN 0975-4350

e-ISSN 0975-4172

Keywords
Classification
GJCST-D Classification: F.1.1
Version of record

v1.2

Issue date

January 22, 2022

Language
English
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Published Article

Sentiment of people about consumer goods and government policies for decision making is normally collected through feedback forms, surveys etc. The social network sites and micro blogging sites are considered a very good source of information nowadays because people share and discuss their opinions about a certain topic freely. With the increased use of technology and social media, people proactively express their opinion through social media sites like Twitter, Facebook, Instagram etc. A social media sentiment analysis can help companies to understand how people feel about their products. On the other hand, extracting the sentiment from social media text is a challenging task due to the complexity of natural language processing of social media language. Often these messages reflect the emotion, opinion and sentiment of the public through a mix of text, image, emoticons etc. These statements are often called electronic Word of Mouth (eWOM) and are much prevalent in business and service industry to enable customers to share their point of view.

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Sentiment Polarity Identification of Social Media content using Artificial Neural Networks

K. Victor Rajan
K. Victor Rajan Atlantic International University
Brittney Jackson
Brittney Jackson

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