Service Quality and Brand Experience as Factors Affecting Repurchase Intention through Word of Mouth in a Mexican Hotel Chain during the Pandemic Covid-19

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María de los Dolores Santarriaga
María de los Dolores Santarriaga
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Francisco Carlos Soto
Francisco Carlos Soto

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Service Quality and Brand Experience as Factors Affecting Repurchase Intention through Word of Mouth in a Mexican  Hotel Chain during the Pandemic Covid-19

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Abstract

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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María de los Dolores Santarriaga. 2026. \u201cService Quality and Brand Experience as Factors Affecting Repurchase Intention through Word of Mouth in a Mexican Hotel Chain during the Pandemic Covid-19\u201d. Global Journal of Human-Social Science - H: Interdisciplinary GJHSS-H Volume 22 (GJHSS Volume 22 Issue H4): .

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Translating research to patient care in Mexico.
Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-H Classification: DDC Code: 746.920688 LCC Code: HD9940.A2
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v1.2

Issue date

July 15, 2022

Language

English

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Service Quality and Brand Experience as Factors Affecting Repurchase Intention through Word of Mouth in a Mexican Hotel Chain during the Pandemic Covid-19

María de los Dolores Santarriaga
María de los Dolores Santarriaga
Francisco Carlos Soto
Francisco Carlos Soto

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