Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
Neural Networks and Rules-based Systems used to Find Rational and
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The purpose of this study is to empirically investigate the impacts of satisfaction on eservice quality, trust and on e-loyalty in online marketing. The theoretical background used in this study was social exchange theory. Online survey from students and faculty members of Kathmandu University, Nepal was conducted in this study. The analytical results indicate that e-service quality, customer service, and trust have strong direct effect on satisfaction and impacts of indirect effects with e-loyalty are more significant. Findings also indicated that satisfaction was a significant variable that mediated the relationships between service quality and customer loyalty.
Gajendra Sharma. 2017. \u201cService Quality, Satisfaction and Loyalty on Online Marketing: An Empirical Investigation\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 17 (GJMBR Volume 17 Issue E2): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
The methods for personal identification and authentication are no exception.
Total Score: 101
Country: Nepal
Subject: Global Journal of Management and Business Research - E: Marketing
Authors: Gajendra Sharma (PhD/Dr. count: 0)
View Count (all-time): 123
Total Views (Real + Logic): 3262
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Publish Date: 2017 10, Sun
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Neural Networks and Rules-based Systems used to Find Rational and
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The purpose of this study is to empirically investigate the impacts of satisfaction on eservice quality, trust and on e-loyalty in online marketing. The theoretical background used in this study was social exchange theory. Online survey from students and faculty members of Kathmandu University, Nepal was conducted in this study. The analytical results indicate that e-service quality, customer service, and trust have strong direct effect on satisfaction and impacts of indirect effects with e-loyalty are more significant. Findings also indicated that satisfaction was a significant variable that mediated the relationships between service quality and customer loyalty.
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