SHGs and its Marketing Problems

1
V.Krishnaveni
V.Krishnaveni
2
Dr. H. Haridas
Dr. H. Haridas
1 Karpagam University

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GJHSS Volume 13 Issue E4

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This paper is focused on the Problems of Self Help Groups. Women constitute nearly half of the rural population in India and play a vital role in Rural Economy. It is necessary for programmes specially targeted for a woman has been emphasized. As a result of the poverty alleviation scheme, such Integrated Rural Development Programme (IRDP), Training of Rural Youth for Self-employment (TRYSEM) and Development of Women and Children in Rural Areas (DWCRA) have been initiated. Self Help Groups are voluntary associations for the poor who come together to improve their socio-economic conditions. For that they start the various business transactions. While doing their business Self Help Groups are facing many problems like, to find the marketing potential, poor product packaging, Lack of materials, machines and equipments, getting the loan from bank, repayment of the loan, continuity, lack of awareness and Marketing their products etc., This study analyse the marketing problems faced by the self help groups of Coimbatore district.

7 Cites in Articles

References

  1. Janaki Subramanyan,Ilma Moin,Lenthoibi Thokchom,Muani Mizo,Prachi Patidar (2002). Dehydrogenase activity in leaves.
  2. Y Nanda (1999). Linking banks and self-help groups in India and the role of NGOs: Lessons learned and future perspectives.
  3. R Lakshmanan (2001). Socio-Economic Characteristics and Empowerment of Women's Self-Help and Non-Self-Help Groups in Tamil Nadu.
  4. Rajeswari Manimekalai,M (2001). Socioeconomic background of SHG women in rural micro enterprises.
  5. Villi (2003). SHGs -Micro Enterprises (Some Issues, Challenges, Alternatives).
  6. Anita (2004). SHG -A Boon for many.
  7. C Gariyali (2004). Self-Help and Voluntary Charity.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

V.Krishnaveni. 2013. \u201cSHGs and its Marketing Problems\u201d. Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 13 (GJHSS Volume 13 Issue E4): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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September 19, 2013

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English

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This paper is focused on the Problems of Self Help Groups. Women constitute nearly half of the rural population in India and play a vital role in Rural Economy. It is necessary for programmes specially targeted for a woman has been emphasized. As a result of the poverty alleviation scheme, such Integrated Rural Development Programme (IRDP), Training of Rural Youth for Self-employment (TRYSEM) and Development of Women and Children in Rural Areas (DWCRA) have been initiated. Self Help Groups are voluntary associations for the poor who come together to improve their socio-economic conditions. For that they start the various business transactions. While doing their business Self Help Groups are facing many problems like, to find the marketing potential, poor product packaging, Lack of materials, machines and equipments, getting the loan from bank, repayment of the loan, continuity, lack of awareness and Marketing their products etc., This study analyse the marketing problems faced by the self help groups of Coimbatore district.

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SHGs and its Marketing Problems

V.Krishnaveni
V.Krishnaveni Karpagam University
Dr. H. Haridas
Dr. H. Haridas

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