SHGs and its Marketing Problems

V.Krishnaveni; Dr. Haridas

SHGs and its Marketing Problems

V.Krishnaveni * §

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Dr. H. Haridas §

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V.Krishnaveni, Dr. H. Haridas

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§ Karpagam University

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Abstract

This paper is focused on the Problems of Self Help Groups. Women constitute nearly half of the rural population in India and play a vital role in Rural Economy. It is necessary for programmes specially targeted for a woman has been emphasized. As a result of the poverty alleviation scheme, such Integrated Rural Development Programme (IRDP), Training of Rural Youth for Self-employment (TRYSEM) and Development of Women and Children in Rural Areas (DWCRA) have been initiated. Self Help Groups are voluntary associations for the poor who come together to improve their socio-economic conditions. For that they start the various business transactions. While doing their business Self Help Groups are facing many problems like, to find the marketing potential, poor product packaging, Lack of materials, machines and equipments, getting the loan from bank, repayment of the loan, continuity, lack of awareness and Marketing their products etc., This study analyse the marketing problems faced by the self help groups of Coimbatore district.

References

11 Cites in Article

Reference Format

1. C. Kothari (2002). Research Methodology. Sulthan Publications, New Delhi
2. Y. Nanda (1999). Linking banks and self-help groups in India and the role of NGOs: Lessons learned and future perspectives. National Bank News Review, 15, 1-3.
3. R. Lakshmanan (2001). “Working of self - help groups with particular reference to Mallipalayam self-help group. Indian Journal of Agricultural Economics, 56, 457.
4. Rajeswari Manimekalai,M. (2001). Socio - economic background of SHG women in rural micro enterprises. Indian Journal of Agricultural Economics, 2, 486.
5. Villi (2003). SHGs - Micro Enterprises (Some Issues, Challenges, Alternatives). Co - Operative, 3, 20-24.
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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

V.Krishnaveni, Dr. H. Haridas, V.Krishnaveni, Dr. H. Haridas. 2013. "SHGs and its Marketing Problems". Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 13 (GJHSS Volume 13 Issue 38 (E4)).

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GJHSS Volume 13 Issue 38 (E4)

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

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Classification

GJHSS-E Classification FOR Code: 720401

Submission ReceivedDecember 6, 2012
Peer Review Double Blind
Handling Editor
Accepted January 1, 2013
Published September 2, 2013

Version of record

v1.2

Issue date

September 2, 2013

Language

English

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Article Matrices

Total Score: 107

Country: India

Subject: Global Journal of Human-Social Science - E: Economics

Authors: V.Krishnaveni, Dr. H. Haridas (PhD/Dr. count: 1)

View Count (all-time): 422

Total Views (Real + Logic): 1264

Total Downloads (simulated): 115

Publish Date: 2013 08, Wed

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Total Views: 1.3K

Total Downloads: 115

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