Should Carrefour Expand into Vietnam?

Article ID

30JEA

Should Carrefour Expand into Vietnam?

Mesfer Alsubaie
Mesfer Alsubaie Saudi Arabian Cultural Mission
DOI

Abstract

In this paper I have briefly discussed whether should Carrefour expand into Vietnam or not. Hypermarkets market is growing, and Carrefour has built a very impressive brand name and has gone to great heights to become the world’s largest retailer. Vietnam also is a growing country, and could be good chance for Carrefour there. I used PEST analyses to find out the possibility of Carrefour expansion into Vietnam. I went through the political, economic, socio-cultural, and technological factors. By the end of this paper, you will find the results and recommendations.

In this paper I have briefly discussed whether should Carrefour expand into Vietnam or not. Hypermarkets market is growing, and Carrefour has built a very impressive brand name and has gone to great heights to become the world’s largest retailer. Vietnam also is a growing country, and could be good chance for Carrefour there. I used PEST analyses to find out the possibility of Carrefour expansion into Vietnam. I went through the political, economic, socio-cultural, and technological factors. By the end of this paper, you will find the results and recommendations.

Mesfer Alsubaie
Mesfer Alsubaie Saudi Arabian Cultural Mission

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Mesfer Alsubaie. 2016. “. Global Journal of Human-Social Science – C: Sociology & Culture GJHSS-C Volume 16 (GJHSS Volume 16 Issue C4): .

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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Issue Cover
GJHSS Volume 16 Issue C4
Pg. 73- 77
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GJHSS-C Classification: FOR Code: 160899
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Should Carrefour Expand into Vietnam?

Mesfer Alsubaie
Mesfer Alsubaie Saudi Arabian Cultural Mission

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