Social is the New Financial: How Social Media Influence the Growth of Start-Ups.

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Divya Sai Poluru
Divya Sai Poluru
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Tarun Tiwari
Tarun Tiwari

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GJMBR Volume 22 Issue B5

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Social Media taking the center-stage has augmented over the last decade in the arena of Business Development, in an exponential progression. It has been observed to be a pioneering force in determining the success as well as buoyancy of businesses in the long-run. A theoretical exploration of the relevance of social media working as a catalyst-promoting innovation in the Indian Start-up Ecosystem shows that it has facilitated the progression of not just countless budding entrepreneurial ventures by providing an audience to entrepreneurs pitching novel ideas, but also the economy as a whole, articulated by it hitting the right notes in people who have a stake in the country’s future. This paper serves to compile relevant literature and provide a theoretical scrutiny of how social media has leveraged the Indian Start-up Ecosystem along with elucidating on how it has complemented policies directed towards improving the Start-up Economy in the country.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Divya Sai Poluru. 2026. \u201cSocial is the New Financial: How Social Media Influence the Growth of Start-Ups.\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 22 (GJMBR Volume 22 Issue B5): .

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Enhances startup growth through social media influence on new business development.
Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-B Classification: DDC Code: 004.678 LCC Code: TK5105.875.I57
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November 4, 2022

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English

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Social Media taking the center-stage has augmented over the last decade in the arena of Business Development, in an exponential progression. It has been observed to be a pioneering force in determining the success as well as buoyancy of businesses in the long-run. A theoretical exploration of the relevance of social media working as a catalyst-promoting innovation in the Indian Start-up Ecosystem shows that it has facilitated the progression of not just countless budding entrepreneurial ventures by providing an audience to entrepreneurs pitching novel ideas, but also the economy as a whole, articulated by it hitting the right notes in people who have a stake in the country’s future. This paper serves to compile relevant literature and provide a theoretical scrutiny of how social media has leveraged the Indian Start-up Ecosystem along with elucidating on how it has complemented policies directed towards improving the Start-up Economy in the country.

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Social is the New Financial: How Social Media Influence the Growth of Start-Ups.

Divya Sai Poluru
Divya Sai Poluru
Tarun Tiwari
Tarun Tiwari

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