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Bangladesh has seen a significant rise in the number of young people who run businesses on social media sites. In the last few years, this pattern has become apparent. Social-media-based businesses significantly contribute to the nation’s economy since young people constitute a significant proportion of the total population. The study aims to determine how social media assists young people in starting their enterprises and in educating the younger generation about the difficulties and opportunities that can help improve Bangladesh’s economy. In addition, a questionnaire-based survey was conducted to determine whether a low initial investment cost, a high-profit ratio, simple and direct payment methods, and sufficient networking opportunities make businesses more attractive to young entrepreneurs. This paper shows that young entrepreneurs are becoming more interested in social-media-based enterprises because they can make money and work for themselves.
Raisha Rahman. 2026. \u201cSocial-Media based Online Businesses: New Opportunity for Enhancing Youth Employment in Bangladesh\u201d. Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 23 (GJHSS Volume 23 Issue E1): .
Crossref Journal DOI 10.17406/GJHSS
Print ISSN 0975-587X
e-ISSN 2249-460X
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Total Score: 102
Country: Bangladesh
Subject: Global Journal of Human-Social Science - E: Economics
Authors: Raisha Rahman, Nishath Anjum (PhD/Dr. count: 0)
View Count (all-time): 214
Total Views (Real + Logic): 1490
Total Downloads (simulated): 44
Publish Date: 2026 01, Fri
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Bangladesh has seen a significant rise in the number of young people who run businesses on social media sites. In the last few years, this pattern has become apparent. Social-media-based businesses significantly contribute to the nation’s economy since young people constitute a significant proportion of the total population. The study aims to determine how social media assists young people in starting their enterprises and in educating the younger generation about the difficulties and opportunities that can help improve Bangladesh’s economy. In addition, a questionnaire-based survey was conducted to determine whether a low initial investment cost, a high-profit ratio, simple and direct payment methods, and sufficient networking opportunities make businesses more attractive to young entrepreneurs. This paper shows that young entrepreneurs are becoming more interested in social-media-based enterprises because they can make money and work for themselves.
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