Social-Media based Online Businesses: New Opportunity for Enhancing Youth Employment in Bangladesh

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Raisha Rahman
Raisha Rahman
2
Nishath Anjum
Nishath Anjum
1 Bangladesh University of Professionals

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Bangladesh has seen a significant rise in the number of young people who run businesses on social media sites. In the last few years, this pattern has become apparent. Social-media-based businesses significantly contribute to the nation’s economy since young people constitute a significant proportion of the total population. The study aims to determine how social media assists young people in starting their enterprises and in educating the younger generation about the difficulties and opportunities that can help improve Bangladesh’s economy. In addition, a questionnaire-based survey was conducted to determine whether a low initial investment cost, a high-profit ratio, simple and direct payment methods, and sufficient networking opportunities make businesses more attractive to young entrepreneurs. This paper shows that young entrepreneurs are becoming more interested in social-media-based enterprises because they can make money and work for themselves.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Raisha Rahman. 2026. \u201cSocial-Media based Online Businesses: New Opportunity for Enhancing Youth Employment in Bangladesh\u201d. Global Journal of Human-Social Science - E: Economics GJHSS-E Volume 23 (GJHSS Volume 23 Issue E1): .

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Social media enhances online business in Bangladesh, boosting growth with strategic digital engagement.
Issue Cover
GJHSS Volume 23 Issue E1
Pg. 63- 73
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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-E Classification: DDC Code: 822.33 LCC Code: PR2831.A2
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February 28, 2023

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English

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Bangladesh has seen a significant rise in the number of young people who run businesses on social media sites. In the last few years, this pattern has become apparent. Social-media-based businesses significantly contribute to the nation’s economy since young people constitute a significant proportion of the total population. The study aims to determine how social media assists young people in starting their enterprises and in educating the younger generation about the difficulties and opportunities that can help improve Bangladesh’s economy. In addition, a questionnaire-based survey was conducted to determine whether a low initial investment cost, a high-profit ratio, simple and direct payment methods, and sufficient networking opportunities make businesses more attractive to young entrepreneurs. This paper shows that young entrepreneurs are becoming more interested in social-media-based enterprises because they can make money and work for themselves.

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Social-Media based Online Businesses: New Opportunity for Enhancing Youth Employment in Bangladesh

Raisha Rahman
Raisha Rahman Bangladesh University of Professionals
Nishath Anjum
Nishath Anjum

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