Social Networking Sites as Marketing and Outreach Tools of Library and Information Services

Social Networking Sites as Marketing and Outreach Tools of Library and Information Services

Dr. Salim Said AlKindi

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Mohammed Nasser Al-Suqri

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Sultan Qaboos University

Social Networking Sites as Marketing and Outreach Tools of Library and Information Services

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Abstract

At a time when Web 2.0 applications in libraries have gained growing popularity globally, it appears that the library must consider marketing its services more regularly through the Internet, taking advantage of Web 2.0 applications to improve access to its users and to promote information services. Many studies have discussed the importance of enhancing library services through Web 2.0 applications such as blogs, wikis, RSS (Really Simple Syndication), podcasts and social networking sites (SNSs). However, very few studies have focused on social networking sites in relation to marketing strategies for library and information services. The main purpose of this paper is to explore the varied marketing activities of libraries on SNSs, focusing on Facebook, as it is recognized as a popular SNS used among libraries. Additionally, the study introduces the role of library and information professionals (LIPs) within SNSs, as well as user contributions to the marketing process. Web content is used in a quantitative approach. Twenty public libraries that have Facebook pages have been selected as subject samples.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Salim Said AlKindi. 2013. \u201cSocial Networking Sites as Marketing and Outreach Tools of Library and Information Services\u201d. Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 13 (GJHSS Volume 13 Issue A2): .

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GJHSS Volume 13 Issue A2
Pg. 1- 14

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

Facebook internet library marketing social networking sites social networks web 2

Submission ReceivedDecember 9, 2012
Peer Review Double Blind
Handling Editor
Accepted January 3, 2013
Published January 15, 2013

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v1.2

Issue date

May 17, 2013

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Article Matrices

Total Score: 127

Country: Oman

Subject: Global Journal of Human-Social Science - A: Arts & Humanities

Authors: Dr. Salim Said AlKindi, Mohammed Nasser Al-Suqri, (PhD/Dr. count: 1)

View Count (all-time): 188

Total Views (Real + Logic): 5251

Total Downloads (simulated): 2582

Publish Date: 2013 05, Fri

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Total Views: 5251

Total Downloads: 2582

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