Social Responsibility of SMEs in Africa: A Perception by Managers of the Forest Industry Sector in Cameroon

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Isaac Bernard Ndoumbe Berock
Isaac Bernard Ndoumbe Berock
1 ESSEC-Universite de Douala

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Social Responsibility of SMEs in Africa: A Perception by Managers of the Forest Industry Sector in Cameroon Banner
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The central role that the manager plays in the decision-making process within small and medium-sized enterprises (SMEs) is a fruitful field of research to study his perception of the concept of CSR. Not with standing the abundant literature devoted to CSR, especially in SMEs, empirical research dedicated to the perception of the “top managment” of these structures, specifically in the African context, remains very limited. Based on the assumption that forest certification is likely to be a distinctive variable in the perception of CSR, a qualitative study was conducted among the strategic actors of four Cameroonian SMEs in the forest industry, two of which Forest Stewards hip Council (FSC) certified and two uncertified reveals (1) a small distinction between the two groups in terms of their knowledge and appropriation of the concept of CSR, (2) the identification of motivations but above all (3) the brakes to the commitment of the organization.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

Isaac Bernard Ndoumbe Berock. 2020. \u201cSocial Responsibility of SMEs in Africa: A Perception by Managers of the Forest Industry Sector in Cameroon\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 20 (GJMBR Volume 20 Issue A5): .

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Crossref Journal DOI 10.17406/GJMBR

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March 17, 2020

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The central role that the manager plays in the decision-making process within small and medium-sized enterprises (SMEs) is a fruitful field of research to study his perception of the concept of CSR. Not with standing the abundant literature devoted to CSR, especially in SMEs, empirical research dedicated to the perception of the “top managment” of these structures, specifically in the African context, remains very limited. Based on the assumption that forest certification is likely to be a distinctive variable in the perception of CSR, a qualitative study was conducted among the strategic actors of four Cameroonian SMEs in the forest industry, two of which Forest Stewards hip Council (FSC) certified and two uncertified reveals (1) a small distinction between the two groups in terms of their knowledge and appropriation of the concept of CSR, (2) the identification of motivations but above all (3) the brakes to the commitment of the organization.

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Social Responsibility of SMEs in Africa: A Perception by Managers of the Forest Industry Sector in Cameroon

Isaac Bernard Ndoumbe Berock
Isaac Bernard Ndoumbe Berock ESSEC-Universite de Douala

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