Socially Responsible Consumption in Developing Countries in Sub-Saharan Africa, Myth or Reality?

Socially Responsible Consumption in Developing Countries in Sub-Saharan Africa, Myth or Reality?

Pierre Emmanuel NDEBI

Contact

Isaac Bernard Ndoumbe Berock

Contact

University of Douala

Socially Responsible Consumption in Developing Countries in Sub-Saharan Africa, Myth or Reality?

Article Fingerprint

ReserarchID

86OH5

Socially Responsible Consumption in Developing Countries in Sub-Saharan Africa, Myth or Reality? Banner

AI TAKEAWAY

Connecting with the Eternal Ground

Abstract

This paper sets out to explore the ability of consumers in a context of poverty to be cocreators of value. Of the semi-structural interviews that were conducted with a sample of 30 consumers, it appears that the concept of socially responsible consumer is only partially perceived inasmuch as very often the purchasing and consumption decisions of consumers do not take into account social and/or environmental concerns, but are dictated by survival mechanisms. It cannot therefore act as a socially committed actor capable of influencing the opportunistic behaviors of companies. Some conditions are therefore necessary for this consumer to develop activist behaviors.

References

54 Cites in Article

Reference Format

Jean-Claude Abric (1994). Les représentations sociales.
C Abricj (1994). Méthodologie de recueil des représentations sociales, Pratiques sociales et représentations.
F Aggeri,A Acquier (2005). La théorie des stackeholders permet -elle de rendre compte des pratiques d'entreprise en matière de développement durable ?.
Denni Arli,Hari Lasmono (2010). Consumers' perception of corporate social responsibility in a developing country.
Philippe Aurier,Yves Evrard,Gilles N'goala (2004). Comprendre et mesurer la valeur du point de vue du consommateur.
O Badot,B Et Cova (2008). The myopia of new marketing panaceas : the case of rebuilding our discipline.
Jean Baudrillard (1970). La société de consommation.
Florence Benoit-Moreau,Fabrice Larceneux,Béatrice Parguel (2012). La communication sociétale : entre opportunités et risques d’opportunisme.
Anne-Sophie Binninger,Isabelle Robert (2011). La perception de la RSE par les clients : quels enjeux pour la « stakeholder marketing theory »?.
Biwolé Fouda,J (2014). le choix d'une stratégie RSE », quelles variables privilégier selon les contextes ?.
Tom Brown,Peter Dacin (1997). The Company and the Product: Corporate Associations and Consumer Product Responses.
P Bourdieu (1979). Pierre Bourdieu, La distinction: critique sociale du jugement.
J Cardebat,P Cassag Nard (2010). La RSE comme couverture du risque de réputation.
V Commenne (2006). Responsabilité sociale et environnementale : l'engagement des acteurs économiques ; mode d'emploi pour plus d'éthique et de développement durable.
Bernard Cova,Robert Salle (2008). Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors.
E Creyer,W Ross (1997). The influence of firm behavior on purchase intention: do consumers really care about business ethics ?.
Croutte (2006). Unknown Title.
Françoise Lapointe,A (2005). La CSR : proposition et validation d'un cadre conceptuel intégrateur.
Dalli Galvagnom (2014). Theory of value cocreation: a symetriclittérature review. Managing service quality.
Z Ghali (2015). L'impact de la RSE sur la formation et l'entretien de la relation entre le consommateur et la marque : le rôle moderateur de la confiance à la marque.
Raulin Cadet,Christophe Providence,Jean-Baptiste Anténord (1997). La Pénétration Bancaire et le Développement des Villes d’Haïti.
C Gonzalez,M Korchia,L Menuet,C Urbain (2008). How do socially responsible consumers consider consumption? An approach with the free 23. Gronroos C.
C Gronroos (2009). Towards service logic; the unique contribution of value co-creation.
Maurice Halbwachs (1912). classe ouvrie?re et les niveaux de vie.
Benoît Heilbrunn (2005). La consommation et ses sociologies, 4e édition.
Shelby Hunt,Caroline Derozier (2004). The normative imperatives of business and marketing strategy: grounding strategy in resource‐advantage theory.
P Imbs (2005). L'entreprise exposée à des responsabilités élargies.
C Janssen,S Chavagne,V Et Swaen (2009). L'exploitation de la RSE dans la publicité televisuelle.
J Jayakumar,K Geetha (2014). An analysis on consumer perception towards corporate social responsibility pratices in salem City.
E Kamdem,R Et Ikelle (2013). La vague déferlante de la citoyenneté d'entreprise au Cameroun : illusions, réalités des discours et des pratiques.
A Lai (1995). Consomer values, product benefits and costomervalue: a consumption bihavior approach.
Thomas Leclercq,Wafa Hammedi,Ingrid Poncin (2016). Dix ans de co-création de valeur : une revue intégrative.
François Lecompte,Loïc Pagès,Harry Ozier‐lafontaine (2005). Patterns of variability in the diameter of lateral roots in the banana root system.
T Libaert (2004). Publicité et developpement durable.
Katja Meier,Erich Kirchler (1998). Social representations of the euro in Austria.
Lois Mohr,Deborah Webb (2005). The effects of corporate social responsibility and price on consumer responses.
P Ndebi (2011). La fidélité dans un contexte de pauvreté : est-ce possible dans le secteur de la Microfinance en Afrique ?.
Isaac Ndoumbe Berock,Pierre Ndebi,Francis Kern (2016). Les pratiques de la RSE par les entreprises d’exploitations forestières dans le Bassin du Congo : conformisme ou volontarisme ?.
Nyemb Ntoogue,P (2019). Analyse perceptuelle des consommateurs de la Responsabilité Sociétale des Entreprises : le cas des pratiques dans trois secteurs d'activité.
B Parguel,F Benoit -Moreau (2007). Communication sociétale et capital-marque.
C Prahalad,M Et Krishnan (2008). The new Age of innovation : Driving cocreated value through global networks.
I Rajaonera,L Ramboarison-Lalao (2013). Graphique 1.4. Les cinq premiers freins à la pratique des affaires dans le monde et dans les pays en développement, par taille des entreprises.
Marsha Richins (1994). Valuing Things: The Public and Private Meanings of Possessions.
Marsha Richins (1994). Special Possessions and the Expression of Material Values.
Marsha Richins (1994). Valuing Things: The Public and Private Meanings of Possessions.
James Roberts (1995). Profiling Levels of Socially Responsible Consumer Behavior: A Cluster Analytic Approach and Its Implications for Marketing.
R Rochefort (1995). La Société des consommateurs, Robert Rochefort. Paris, Poches Odile Jacob, 2001.
Dominique Roux (2009). Numéro Spécial DM 2012. Résistance des consommateurs et pratiques des entreprises.
B Vandeven (2008). An Ethical Framework for the Marketing of Corporate Social Responsibility.
Stephen Vargo (2008). Customer Integration and Value Creation.
T Veblen (1988). the theory of the leisure class.
Adair (cooord Unknown Title.
Jean Viaud,Christine Roland-Lévy (2000). A positional and representational analysis of consumption. Households when facing debt and credit.
Deborah Webb,Lois Mohr,Katherine Harris (2008). A re-examination of socially responsible consumption and its measurement.

Download References

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Pierre Emmanuel NDEBI. 2020. \u201cSocially Responsible Consumption in Developing Countries in Sub-Saharan Africa, Myth or Reality?\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 20 (GJMBR Volume 20 Issue E1).

More Citation Formats

Select Citation Style:

Download Citation

GJMBR Volume 20 Issue E1

Explore Journals Explore Volume Read This Issue

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-E Classification JEL Code: M30

Submission ReceivedDecember 15, 2019
Peer Review Double Blind
Handling Editor
Accepted January 3, 2020
Published January 15, 2020

Version of record

v1.2

Issue date

February 29, 2020

Language

Experiance in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

View in VR

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

View in 3D

Article Matrices

Total Views: 2222

Total Downloads: 1158

2026 Trends

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]