Socio-Cultures Perspectives in the Influence of Entertainment to the Fashion Industry
This research article presents the various sociocultural perspectives generated as a result of the influence of major entertainment figures such as J Balvin, Rihanna, Beyonce and the kpop group of the moment, BTS, through case studies on the aforementioned characters, it is possible to conclude the various sociocultural scenarios. It also presents the massive diffusion of fashion trends, through the digital world, and how the use of different web platforms to acquire the various products has grown due to the current health situation of the Covid-19 pandemic, impacting the fashion industries and their economic growth.
