Socio – Technical Determinants of Knowledge Sharing Behaviour- An Investigation on Social Networking Sites Users

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Jakia Sultana
Jakia Sultana
2
Md. Aminul Islam
Md. Aminul Islam
3
Md. Fahami Ahsan Mazmum
Md. Fahami Ahsan Mazmum

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Social Networking is a buzzword in modern communication for eradicating the distance barrier. Due to the advancement in Information and Communication Technology, peoples can communicate with each other from anywhere in anytime. Different way of communication tools exits; Social networking is one of them. Through social networking, users can share their thinking, values, emotions, insights and so on with others. However, their behaviour of the social networking sites (SNS) users is influenced by different factors. This paper aims at identifying those determinants, specially the socio-technical determinants of knowledge sharing behaviour among the user of SNS. Structural equation modelling (SEM) was conducted on the primary data collected through the survey. Therefore, the outcome of this study shows that ethical culture, social ties, sense of belonging, knowledge self-efficacy, information privacy and structural assurance are all significant variables as socio-technical factors.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

Jakia Sultana. 2019. \u201cSocio – Technical Determinants of Knowledge Sharing Behaviour- An Investigation on Social Networking Sites Users\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 19 (GJMBR Volume 19 Issue E2): .

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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification: JEL Code: M30, M39
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v1.2

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March 27, 2019

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English

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Social Networking is a buzzword in modern communication for eradicating the distance barrier. Due to the advancement in Information and Communication Technology, peoples can communicate with each other from anywhere in anytime. Different way of communication tools exits; Social networking is one of them. Through social networking, users can share their thinking, values, emotions, insights and so on with others. However, their behaviour of the social networking sites (SNS) users is influenced by different factors. This paper aims at identifying those determinants, specially the socio-technical determinants of knowledge sharing behaviour among the user of SNS. Structural equation modelling (SEM) was conducted on the primary data collected through the survey. Therefore, the outcome of this study shows that ethical culture, social ties, sense of belonging, knowledge self-efficacy, information privacy and structural assurance are all significant variables as socio-technical factors.

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Socio – Technical Determinants of Knowledge Sharing Behaviour- An Investigation on Social Networking Sites Users

Jakia Sultana
Jakia Sultana
Md. Aminul Islam
Md. Aminul Islam
Md. Fahami Ahsan Mazmum
Md. Fahami Ahsan Mazmum

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