Some Emerging Research Areas in Marketing

Dr. Rana Muhammad Umar; Salman Saleem; Hina Usman

Some Emerging Research Areas in Marketing

Dr. Rana Muhammad Umar * §

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Salman Saleem

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Hina Usman

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§ Muhammad Ali Jinnah University Islamabad Pakistan

Some Emerging Research Areas in Marketing

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Abstract

The purpose of this study is to explore the emerging research areas in marketing. The literature from the various journals is reviewed to find out the evidence from different contexts that which areas are gaining the attention of researchers. On the basis of literature review, the first part of study explains how to find out an emerging research area in particular discipline as well as emerging trends in research in different areas of marketing. 2nd part the study focuses on the theory development and argues that the theory development in marketing has been neglected throughout in different paradigms of management. And at the end the remarks of the authors are concluded.

References

16 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Rana Muhammad Umar, Salman Saleem, Hina Usman. . "Some Emerging Research Areas in Marketing". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 12 (GJMBR Volume 12 Issue A13).

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GJMBR Volume 12 Issue A13

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-A Classification FOR Code: 150505

150504 JEL Code M31

Submission ReceivedMay 20, 2012
Peer Review Double Blind
Handling Editor
Accepted June 13, 2012
Published June 25, 2012

Version of record

v1.2

Language

English

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Article Matrices

Total Score: 155

Country: Pakistan

Subject: Global Journal of Management and Business Research

Authors: Dr. Rana Muhammad Umar, Salman Saleem, Hina Usman (PhD/Dr. count: 1)

View Count (all-time): 263

Total Views (Real + Logic): 4474

Total Downloads (simulated): 368

Publish Date: 2012 06, Mon

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Total Views: 4.5K

Total Downloads: 368

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