Specialized Business Strategies Versus the Supermarkets. The Case of  Carne Y Punto

Specialized Business Strategies Versus the Supermarkets. The Case of Carne Y Punto

Jose G. Vargas-Hernandez

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1 University Center for economic and managerial Sciences, University of Guadalajara

GJMBR Volume 15 Issue B1

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Specialized Business Strategies Versus the Supermarkets. The Case of Carne Y Punto Banner

Small and specialized companies are finding it very difficult to be competitive and survive in phenomena such as globalization and the expansion of large supermarket chains. They must face the evolution of the consumer, taking into account their new preferences and lifestyle. It is important to study the segment of supermarkets and specialty stores as well as knowing the projection of the main consumers in the coming years.

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Specialized Business Strategies Versus The Super Markets The case of "Carne y Punto.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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Jose G. Vargas-Hernandez. 2015. \u201cSpecialized Business Strategies Versus the Supermarkets. The Case of Carne Y Punto\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 15 (GJMBR Volume 15 Issue B1): .

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GJMBR Volume 15 Issue B1
Pg. 13- 18

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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Classification

GJMBR-B Classification: JEL Code: M10

Submission ReceivedFebruary 3, 2015
RevisedFebruary 3, 2015
Peer Review Double Blind
Handling Editor
Accepted March 2, 2015
Published March 15, 2015

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Issue date

March 2, 2015

Language

English

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Article Matrices

Total Score: 101

Country: Mexico

Subject: Global Journal of Management and Business Research - B: Economic & Commerce

Authors: Jose G. Vargas-Hernandez (PhD/Dr. count: 0)

View Count (all-time): 132

Total Views (Real + Logic): 4276

Total Downloads (simulated): 2176

Publish Date: 2015 03, Mon

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Total Views: 4276

Total Downloads: 2176

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