Specialized Business Strategies Versus the Supermarkets. The Case of  Carne Y Punto

Specialized Business Strategies Versus the Supermarkets. The Case of Carne Y Punto

Article ID

8T6E5

Specialized Business Strategies Versus the Supermarkets. The Case of Carne Y Punto

Jose G. Vargas-Hernandez University Center for economic and managerial Sciences, University of Guadalajara

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Abstract

Small and specialized companies are finding it very difficult to be competitive and survive in phenomena such as globalization and the expansion of large supermarket chains. They must face the evolution of the consumer, taking into account their new preferences and lifestyle. It is important to study the segment of supermarkets and specialty stores as well as knowing the projection of the main consumers in the coming years.

Specialized Business Strategies Versus the Supermarkets. The Case of Carne Y Punto

Authors

Jose G. Vargas-Hernandez University Center for economic and managerial Sciences, University of Guadalajara

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How to Cite

Jose G. Vargas-Hernandez. 2015. “. Global Journal of Management and Business Research – B: Economic & Commerce GJMBR-B Volume 15 (GJMBR Volume 15 Issue B1): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 15 Issue B1
Pg. 13- 18

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Classification

GJMBR-B Classification: JEL Code: M10

Submission Received February 3, 2015
Accepted March 2, 2015
Published March 15, 2015

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Article Matrices

Total Score: 101

Country: Mexico

Subject: Global Journal of Management and Business Research - B: Economic & Commerce

Authors: Jose G. Vargas-Hernandez (PhD/Dr. count: 0)

View Count (all-time): 106

Total Views (Real + Logic): 4202

Total Downloads (simulated): 2074

Publish Date: 2015 03, Mon

Monthly Totals (Real + Logic):

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Total Views: 4202

Total Downloads: 2074

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