Specialized Business Strategies Versus the Supermarkets. The Case of Carne Y Punto

Jose G. Vargas-Hernandez
Jose G. Vargas-Hernandez
Universidad de Guadalajara Universidad de Guadalajara

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Specialized Business Strategies Versus the Supermarkets. The Case of  Carne Y Punto

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Abstract

Small and specialized companies are finding it very difficult to be competitive and survive in phenomena such as globalization and the expansion of large supermarket chains. They must face the evolution of the consumer, taking into account their new preferences and lifestyle. It is important to study the segment of supermarkets and specialty stores as well as knowing the projection of the main consumers in the coming years.

References

12 Cites in Article
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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Jose G. Vargas-Hernandez. 2015. \u201cSpecialized Business Strategies Versus the Supermarkets. The Case of Carne Y Punto\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 15 (GJMBR Volume 15 Issue B1).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-B Classification JEL Code: M10
Version of record

v1.2

Issue date
March 2, 2015

Language
en
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Specialized Business Strategies Versus the Supermarkets. The Case of Carne Y Punto

Jose G. Vargas-Hernandez
Jose G. Vargas-Hernandez <p>Universidad de Guadalajara</p>

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