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8T6E5
Small and specialized companies are finding it very difficult to be competitive and survive in phenomena such as globalization and the expansion of large supermarket chains. They must face the evolution of the consumer, taking into account their new preferences and lifestyle. It is important to study the segment of supermarkets and specialty stores as well as knowing the projection of the main consumers in the coming years.
Jose G. Vargas-Hernandez. 2015. \u201cSpecialized Business Strategies Versus the Supermarkets. The Case of Carne Y Punto\u201d. Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 15 (GJMBR Volume 15 Issue B1).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
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Total Score: 101
Country: Mexico
Subject: Global Journal of Management and Business Research - B: Economic & Commerce
Authors: Jose G. Vargas-Hernandez (PhD/Dr. count: 0)
View Count (all-time): 172
Total Views (Real + Logic): 4344
Total Downloads (simulated): 2240
Publish Date: 2015 03, Mon
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This study aims to comprehensively analyse the complex interplay between
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