Strategic Management of the Tourism Sector in Saudi Arabia

Strategic Management of the Tourism Sector in Saudi Arabia

Atyeh Mohammed Alzhrani

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Taif University

Strategic Management of the Tourism Sector in Saudi Arabia

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Abstract

The Vision 2030 of Kingdom of Saudi Arabia is to diversify the economy from over reliance on oil and focus on public sectors like tourism. The implementation of tools and techniques of strategic management in the kingdom’s tourism sector could help in accomplishment of this goal. Strategic management is the formulation of strategies in order to meet a firms long terms goals and objectives. The tourism sector is facing a dynamic and complex environment because of macro trends like terrorism, politics, global warming and etc. Therefore, it is important that firms and leaders should be equipped with the right strategic management tools and techniques that can help them in analyzing environment in which they operate and be able to make strategic decisions in order to have a competitive advantage. This study analyzes the case for strategic management in tourism and gives a description on the both the external and internal environments of firms. In addition, it proposes three strategies: Business level strategy, corporate level strategy and Network level strategies that can be used by firms to be successful.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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How to Cite This Article

Atyeh Mohammed Alzhrani. 2020. \u201cStrategic Management of the Tourism Sector in Saudi Arabia\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 20 (GJMBR Volume 20 Issue A4).

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GJMBR Volume 20 Issue A4

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification JEL Code: M10

Submission ReceivedDecember 13, 2019
Peer Review Double Blind
Handling Editor
Accepted January 1, 2020
Published January 15, 2020

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v1.2

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February 29, 2020

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