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This paper is aimed to analyze the rise of New Mexican emerging multinational enterprises (MexEMNEs) into the global market. There is a growing interest in the study of these emerging multinationals among scholars. Several theoretical perspectives are reviewed which can give an explanation of the emergence of Mexican multinationals and support their expansion in overseas markets. Then, it is analyzed the strategies these multinationals implement and their performance and in doing so, several profiles of MexEMNEs are described and examined. It is intended to set up scenarios for future development. Finally, it is concluded that the survivor Mexican firms of this process of “creative destruction” have transformed into capable and innovative MNEs in order to look and move ahead and take advantage of the challenging new opportunities.
Dr.Jos Vargas-hernandez, Dr.Jos Vargas-hernandez, Dr.Jos Vargas-hernandez. 1970. "STRATEGIES AND PERFORMANCE OF NEW MEXICAN EMERGING MULTINATIONAL ENTERPRISES". Global Journal of Management and Business Research GJMBR Volume 11 (GJMBR Volume 11 Issue 3).
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
v1.2
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Total Score: 153
Country: Mexico
Subject: Global Journal of Management and Business Research
Authors: Dr.Jos G. Vargas-hernandez (PhD/Dr. count: 1)
View Count (all-time): 216
Total Views (Real + Logic): 8509
Total Downloads (simulated): 721
Publish Date: 2011 01, Fri
Monthly Totals (Real + Logic):
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