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This paper is aimed to analyze the rise of New Mexican emerging multinational enterprises (MexEMNEs) into the global market. There is a growing interest in the study of these emerging multinationals among scholars. Several theoretical perspectives are reviewed which can give an explanation of the emergence of Mexican multinationals and support their expansion in overseas markets. Then, it is analyzed the strategies these multinationals implement and their performance and in doing so, several profiles of MexEMNEs are described and examined. It is intended to set up scenarios for future development. Finally, it is concluded that the survivor Mexican firms of this process of “creative destruction” have transformed into capable and innovative MNEs in order to look and move ahead and take advantage of the challenging new opportunities.
Jose G. Vargas-Hernandez. 1970. \u201cSTRATEGIES AND PERFORMANCE OF NEW MEXICAN EMERGING MULTINATIONAL ENTERPRISES\u201d. Unknown Journal GJMBR Volume 11 (GJMBR Volume 11 Issue 3).
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Total Score: 106
Country: Mexico
Subject: Uncategorized
Authors: Dr.Jos G. Vargas-hernandez (PhD/Dr. count: 1)
View Count (all-time): 122
Total Views (Real + Logic): 20659
Total Downloads (simulated): 10889
Publish Date: 1970 01, Thu
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This study aims to comprehensively analyse the complex interplay between
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