Strategy Alignment in Service System: The Fit between the Strategies of Value Proposition and of the Service Supply Chain

Dr. Leila Scanfone

Strategy Alignment in Service System: The Fit between the Strategies of Value Proposition and of the Service Supply Chain

Dr. Leila Scanfone *

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Strategy Alignment in Service System: The Fit between the Strategies of Value Proposition and of the Service Supply Chain

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Abstract

The increase in competitiveness in the services sector means that organizations in this area are looking for a more efficient management. Thus, there is a lot of interest from managers and academics in understanding the effort that service organizations are making to align their strategies. The purpose of this paper is to reveal the alignment between the Value Proposition Model (corporate strategy) and the Supply Chain Strategy (functional strategy) in two services provided by a Brazilian Public Institution, using the Process-Chart Network Diagram (PCN Diagram). This study uses a qualitative and descriptive study, based on multiple incorporated cases studies. The results show that this alignment is a necessary condition for delivering the value proposition of the service. Moreover, it has been found that the PCN Diagram can be used as a tool to facilitate identification of this alignment.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Leila Scanfone. 2017. "Strategy Alignment in Service System: The Fit between the Strategies of Value Proposition and of the Service Supply Chain". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 17 (GJMBR Volume 17 Issue A5).

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GJMBR Volume 17 Issue A5

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-A Classification JEL Code: M10

Submission ReceivedDecember 12, 2016
Peer Review Double Blind
Handling Editor
Accepted December 31, 2016
Published January 15, 2017

Version of record

v1.2

Issue date

October 3, 2017

Language

English

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Article Matrices

Total Score: 159

Country: Brazil

Subject: Global Journal of Management and Business Research

Authors: Dr. Leila Scanfone, Dr. Noel Torres Junior (PhD/Dr. count: 2)

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Publish Date: 2017 01, Sun

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