Structural-Functional Classification cum Analysis of the Complete Sentences of Contemporary Nigerian Advertisement Messages

1
Samson Olasunkanmi Oluga
Samson Olasunkanmi Oluga
2
Dr. SAMSON OLASUNKANMI OLUGA
Dr. SAMSON OLASUNKANMI OLUGA
1 Universiti Tunku Abdul Rahman

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Many of the contemporary Nigerian advertisements copy messages are simply phrases and sentence fragments while many others are syntactically and semantically complete sentences. The complete sentences of contemporary Nigerian advertisement messages are usually of different structural and functional classifications. This paper therefore attempts a structural-functional classification cum analysis of one hundred and fifty (150) complete-sentence advertisement messages identified among some selected three-hundred (300) advertisement messages of products, services, ideas or organisations i.e. 50% of the total. Seventy-six (76) of the complete-sentence advertisement messages i.e. 50.7% of the total are simple sentences of different functional classifications. Forty four (44) of the complete-sentence advertisement messages i.e. 29.3% are compound sentences of different functional classifications. The remaining thirty (30) complete-sentence advertisement messages i.e. 20% are complex sentences. None of the one hundred and fifty (150) complete-sentence advertisement messages is a compound-complex sentence.

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References

  1. V (2011). CONCLUSION Structural -Functional Classification cum Analysis of The Complete Sentences of Contemporary Nigerian Advertisement Messages.
  2. C Millward Handbook for Writers.
  3. K Nigel (1990). The Students Writers Guide: An A-Z of Writing and Language.
  4. T O'guinn,C Allen,R Semenik (2009). Advertising and Integrated Brand Promotion.
  5. B Okanlawo,S Oluga (2008). Examination of Language Use in Contemporary Nigerian Advertisement Copy Messages.
  6. M Omer,A Sayidina (2005). Elements of English Sentence.
  7. M Oseni (1998). 2. Publishers.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Samson Olasunkanmi Oluga. 1970. \u201cStructural-Functional Classification cum Analysis of the Complete Sentences of Contemporary Nigerian Advertisement Messages\u201d. Unknown Journal GJHSS Volume 11 (GJHSS Volume 11 Issue 6): .

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Many of the contemporary Nigerian advertisements copy messages are simply phrases and sentence fragments while many others are syntactically and semantically complete sentences. The complete sentences of contemporary Nigerian advertisement messages are usually of different structural and functional classifications. This paper therefore attempts a structural-functional classification cum analysis of one hundred and fifty (150) complete-sentence advertisement messages identified among some selected three-hundred (300) advertisement messages of products, services, ideas or organisations i.e. 50% of the total. Seventy-six (76) of the complete-sentence advertisement messages i.e. 50.7% of the total are simple sentences of different functional classifications. Forty four (44) of the complete-sentence advertisement messages i.e. 29.3% are compound sentences of different functional classifications. The remaining thirty (30) complete-sentence advertisement messages i.e. 20% are complex sentences. None of the one hundred and fifty (150) complete-sentence advertisement messages is a compound-complex sentence.

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Structural-Functional Classification cum Analysis of the Complete Sentences of Contemporary Nigerian Advertisement Messages

Dr. SAMSON OLASUNKANMI OLUGA
Dr. SAMSON OLASUNKANMI OLUGA

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