Structural-Functional Classification cum Analysis of the Complete Sentences of Contemporary Nigerian Advertisement Messages

Dr. SAMSON OLASUNKANMI OLUGA

Structural-Functional Classification cum Analysis of the Complete Sentences of Contemporary Nigerian Advertisement Messages

Dr. SAMSON OLASUNKANMI OLUGA * §

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§ UNIVERSITI TUNKU ABDUL RAHMAN KAMPAR / PERAK CAMPUS

Structural-Functional Classification cum Analysis of the Complete Sentences of Contemporary Nigerian Advertisement Messages

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Abstract

Many of the contemporary Nigerian advertisements copy messages are simply phrases and sentence fragments while many others are syntactically and semantically complete sentences. The complete sentences of contemporary Nigerian advertisement messages are usually of different structural and functional classifications. This paper therefore attempts a structural-functional classification cum analysis of one hundred and fifty (150) complete-sentence advertisement messages identified among some selected three-hundred (300) advertisement messages of products, services, ideas or organisations i.e. 50% of the total. Seventy-six (76) of the complete-sentence advertisement messages i.e. 50.7% of the total are simple sentences of different functional classifications. Forty four (44) of the complete-sentence advertisement messages i.e. 29.3% are compound sentences of different functional classifications. The remaining thirty (30) complete-sentence advertisement messages i.e. 20% are complex sentences. None of the one hundred and fifty (150) complete-sentence advertisement messages is a compound-complex sentence.

References

7 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. SAMSON OLASUNKANMI OLUGA. 1970. "Structural-Functional Classification cum Analysis of the Complete Sentences of Contemporary Nigerian Advertisement Messages". Global Journal of Human-Social Science GJHSS Volume 11 (GJHSS Volume 11 Issue 6).

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GJHSS Volume 11 Issue 6

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

Advertisement Messages Classification cum Analysis Complete Sentences

Classification

GJHSS-C Classification FOR Code: 200199

Submission ReceivedJune 23, 2011
Peer Review Double Blind
Handling Editor
Accepted July 18, 2011
Published August 2, 2011

Version of record

v1.2

Issue date

October 10, 2011

Language

English

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Article Matrices

Total Score: 106

Country: Malaysia

Subject: Global Journal of Human-Social Science

Authors: Dr. SAMSON OLASUNKANMI OLUGA (PhD/Dr. count: 1)

View Count (all-time): 263

Total Views (Real + Logic): 4837

Total Downloads (simulated): 213

Publish Date: 2011 08, Tue

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Total Views: 4.8K

Total Downloads: 213

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