Success Factors in Greenhouses of Guanajuato, Mxico

1
Victor Hugo Robles Francia
Victor Hugo Robles Francia
2
Judith Banda Guzman
Judith Banda Guzman
3
Robert N. Lussier
Robert N. Lussier
1 Universidad Popular AutAnoma del Estado de Puebla, Mxico

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The purpose of this research was to analyze the success factors of greenhouses in the Guanajuato State, Mexico. Data was collected through survey research with a questionnaire completed by owner/managers of greenhouses. Greenhouses are successful because they have survived four years or more. The results indicate that success was based on five of the seven tested variables. Success factors included owner/manager commitment, effective human resources management, use of technology, having financial resources, and effective channel of distribution. This paper discusses the theoretical framework, results and conclusions.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

Victor Hugo Robles Francia. 2015. \u201cSuccess Factors in Greenhouses of Guanajuato, Mxico\u201d. Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 15 (GJMBR Volume 15 Issue A12): .

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GJMBR Volume 15 Issue A12
Pg. 37- 46
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Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-A Classification: JEL Code: M19
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v1.2

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December 12, 2015

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English

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The purpose of this research was to analyze the success factors of greenhouses in the Guanajuato State, Mexico. Data was collected through survey research with a questionnaire completed by owner/managers of greenhouses. Greenhouses are successful because they have survived four years or more. The results indicate that success was based on five of the seven tested variables. Success factors included owner/manager commitment, effective human resources management, use of technology, having financial resources, and effective channel of distribution. This paper discusses the theoretical framework, results and conclusions.

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Success Factors in Greenhouses of Guanajuato, Mxico

Victor Hugo Robles Francia
Victor Hugo Robles Francia Universidad Popular AutAnoma del Estado de Puebla, Mxico
Judith Banda Guzman
Judith Banda Guzman
Robert N. Lussier
Robert N. Lussier

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