Television Advertisement as A Tool of Menstrual Hygiene Management: A Study on College Girls’ in Barishal City

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Nahida Sultana
Nahida Sultana
1 University of Barishal

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Menstruation is a sensitive issue in socio-cultural settings, still now discussing about it publicly is treated as secrecy and embarrassment, and introduced it as unclean to girls. Part of purity, girls, are not allowed to perform religious prayer or worship, including touching books, material, and even visiting places associated with religious beliefs. But now, in a greater extent, television advertisement as an agent of socialization, socialize to girls and women by conveying information and promoting awareness about menstruation and hygiene management; including using a sanitary napkin, how to use and duration of carrying a pad, and so on by breaking down menstrual taboos to normalize it to all. The objective of this research is to explore the way menstruation, and hygiene-related information is presented on television advertisement; how contextual factors contribute to maintaining menstrual hygiene; and to overcome hygiene-related problems that are encountered by college girls during menstruation. As the study is descriptive, here an amalgamation of quantitative and qualitative methods applied to address research objectives.

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No external funding was declared for this work.

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The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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Not applicable for this article.

Nahida Sultana. 2020. \u201cTelevision Advertisement as A Tool of Menstrual Hygiene Management: A Study on College Girls’ in Barishal City\u201d. Global Journal of Human-Social Science - C: Sociology & Culture GJHSS-C Volume 20 (GJHSS Volume 20 Issue C9): .

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GJHSS Volume 20 Issue C9
Pg. 39- 47
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Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

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GJHSS-C Classification: FOR Code: 370199
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December 17, 2020

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English

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Menstruation is a sensitive issue in socio-cultural settings, still now discussing about it publicly is treated as secrecy and embarrassment, and introduced it as unclean to girls. Part of purity, girls, are not allowed to perform religious prayer or worship, including touching books, material, and even visiting places associated with religious beliefs. But now, in a greater extent, television advertisement as an agent of socialization, socialize to girls and women by conveying information and promoting awareness about menstruation and hygiene management; including using a sanitary napkin, how to use and duration of carrying a pad, and so on by breaking down menstrual taboos to normalize it to all. The objective of this research is to explore the way menstruation, and hygiene-related information is presented on television advertisement; how contextual factors contribute to maintaining menstrual hygiene; and to overcome hygiene-related problems that are encountered by college girls during menstruation. As the study is descriptive, here an amalgamation of quantitative and qualitative methods applied to address research objectives.

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Television Advertisement as A Tool of Menstrual Hygiene Management: A Study on College Girls’ in Barishal City

Nahida Sultana
Nahida Sultana University of Barishal

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