Television Advertisement as A Tool of Menstrual Hygiene Management: A Study on College Girls’ in Barishal City

§ University of Barishal University of Barishal

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Television Advertisement as A Tool of Menstrual Hygiene Management: A Study on College Girls’ in Barishal City

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Abstract

Menstruation is a sensitive issue in socio-cultural settings, still now discussing about it publicly is treated as secrecy and embarrassment, and introduced it as unclean to girls. Part of purity, girls, are not allowed to perform religious prayer or worship, including touching books, material, and even visiting places associated with religious beliefs. But now, in a greater extent, television advertisement as an agent of socialization, socialize to girls and women by conveying information and promoting awareness about menstruation and hygiene management; including using a sanitary napkin, how to use and duration of carrying a pad, and so on by breaking down menstrual taboos to normalize it to all. The objective of this research is to explore the way menstruation, and hygiene-related information is presented on television advertisement; how contextual factors contribute to maintaining menstrual hygiene; and to overcome hygiene-related problems that are encountered by college girls during menstruation. As the study is descriptive, here an amalgamation of quantitative and qualitative methods applied to address research objectives.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Nahida Sultana. 2020. "Television Advertisement as A Tool of Menstrual Hygiene Management: A Study on College Girls’ in Barishal City". Global Journal of Human-Social Science - C: Sociology & Culture GJHSS-C Volume 20 (GJHSS Volume 20 Issue C9).

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords
Classification
GJHSS-C Classification FOR Code: 370199
Version of record

v1.2

Issue date
December 17, 2020

Language
English
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Television Advertisement as A Tool of Menstrual Hygiene Management: A Study on College Girls’ in Barishal City

Nahida Sultana
Nahida Sultana University of Barishal