Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context

Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context

Dilogini. K

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S. Shivany

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α University of Jaffna

Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context

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Abstract

This paper examines how television advertisement is linked with children’s behavior in Jaffna district in the post-war market situation. Researchers examine whether these children paying attention on television advertisements are influenced by the characteristics of the child’s early home environment and parental behaviors. In Sri Lanka, Parent -Children conflict is one of the most vital issues.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Dilogini. K. 2015. \u201cTelevision Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E4): .

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GJMBR Volume 15 Issue E4
Pg. 5- 15

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification: JEL Code: M37

Submission ReceivedFebruary 10, 2015
Peer Review Double Blind
Handling Editor
Accepted March 3, 2015
Published March 15, 2015

Version of record

v1.2

Issue date

May 2, 2015

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Article Matrices

Total Score: 102

Country: Sri Lanka

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Dilogini. K, S. Shivany (PhD/Dr. count: 0)

View Count (all-time): 134

Total Views (Real + Logic): 4161

Total Downloads (simulated): 2224

Publish Date: 2015 05, Sat

Monthly Totals (Real + Logic):

Month 1: 29 views
Month 2: 40 views
Month 3: 61 views
Month 4: 29 views
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Month 6: 44 views
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Total Views: 4161

Total Downloads: 2224

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