Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context

Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context

Article ID

XX96V

Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context

Dilogini. K University of Jaffna, Sri Lanka

S. Shivany

DOI

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Abstract

This paper examines how television advertisement is linked with children’s behavior in Jaffna district in the post-war market situation. Researchers examine whether these children paying attention on television advertisements are influenced by the characteristics of the child’s early home environment and parental behaviors. In Sri Lanka, Parent – Children conflict is one of the most vital issues.

Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context

Authors

Dilogini. K University of Jaffna, Sri Lanka

S. Shivany

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References

How to Cite

Dilogini. K. 2015. “. Global Journal of Management and Business Research – E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E4): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

GJMBR Volume 15 Issue E4
Pg. 5- 15

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Classification

GJMBR-E Classification: JEL Code: M37

Submission Received February 10, 2015
Accepted March 3, 2015
Published March 15, 2015

Keywords

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Article Matrices

Total Score: 102

Country: Sri Lanka

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Dilogini. K, S. Shivany (PhD/Dr. count: 0)

View Count (all-time): 100

Total Views (Real + Logic): 4095

Total Downloads (simulated): 2126

Publish Date: 2015 05, Sat

Monthly Totals (Real + Logic):

Month 1: 29 views
Month 2: 40 views
Month 3: 61 views
Month 4: 29 views
Month 5: 40 views
Month 6: 44 views
Month 7: 38 views
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Total Views: 4095

Total Downloads: 2126

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