Loading menu…

Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context

§ University of Jaffna, Sri Lanka

Send Message

To: Author

Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context

Article Fingerprint

ReserarchID

XX96V

Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context Banner

Key Research Insights

Synthesized scholarly intelligence & interactive research assistant
  • English
  • Afrikaans
  • Albanian
  • Amharic
  • Arabic
  • Armenian
  • Azerbaijani
  • Basque
  • Belarusian
  • Bengali
  • Bosnian
  • Bulgarian
  • Catalan
  • Cebuano
  • Chichewa
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Corsican
  • Croatian
  • Czech
  • Danish
  • Dutch
  • Esperanto
  • Estonian
  • Filipino
  • Finnish
  • French
  • Frisian
  • Galician
  • Georgian
  • German
  • Greek
  • Gujarati
  • Haitian Creole
  • Hausa
  • Hawaiian
  • Hebrew
  • Hindi
  • Hmong
  • Hungarian
  • Icelandic
  • Igbo
  • Indonesian
  • Irish
  • Italian
  • Japanese
  • Javanese
  • Kannada
  • Kazakh
  • Khmer
  • Korean
  • Kurdish (Kurmanji)
  • Kyrgyz
  • Lao
  • Latin
  • Latvian
  • Lithuanian
  • Luxembourgish
  • Macedonian
  • Malagasy
  • Malay
  • Malayalam
  • Maltese
  • Maori
  • Marathi
  • Mongolian
  • Myanmar (Burmese)
  • Nepali
  • Norwegian
  • Pashto
  • Persian
  • Polish
  • Portuguese
  • Punjabi
  • Romanian
  • Russian
  • Samoan
  • Scots Gaelic
  • Serbian
  • Sesotho
  • Shona
  • Sindhi
  • Sinhala
  • Slovak
  • Slovenian
  • Somali
  • Spanish
  • Sundanese
  • Swahili
  • Swedish
  • Tajik
  • Tamil
  • Telugu
  • Thai
  • Turkish
  • Ukrainian
  • Urdu
  • Uzbek
  • Vietnamese
  • Welsh
  • Xhosa
  • Yiddish
  • Yoruba
  • Zulu
Reading Preferences
Font Size
Line Spacing
Background
This converted HTML version may contain rendering inconsistencies. Please refer to the PDF for the authoritative version, or click here to provide feedback.

Abstract

This paper examines how television advertisement is linked with children’s behavior in Jaffna district in the post-war market situation. Researchers examine whether these children paying attention on television advertisements are influenced by the characteristics of the child’s early home environment and parental behaviors. In Sri Lanka, Parent -Children conflict is one of the most vital issues.

References

27 Cites in Article
  1. 1. Anderson,simon,jean gabszewicz (2005). the media and advertising: a table of two-sided markets, no 2005060, discussion papers (econ - département des sciences economiques),universitécatholique de louvain, département des sciences economiques.
  2. 2. Charles Atkin (1978). Observation of Parent-Child Interaction in Supermarket Decision-Making. Journal of Marketing, 42(4), 41-45.
  3. 3. F. Barcus (1980). The nature of television advertising to children. In e. Palmer & a. children and the faces of television, 273-285.
  4. 4. H. Bernard (2002). Research Methods in Anthropology: Qualitative and quantitative methods.
  5. 5. A. Bryman (2008). Social Research Methods.
  6. 6. A. Bryman (2011). Business research methods.
  7. 7. m. Buijzen,p. valkenburg (2003). “the unintended effects of television advertising: a parent–child survey. “communication research. Communication Research, 30, 483-503.
  8. 8. Moniek Buijzen,Patti valkenburg (2003). The effects of television advertising on materialism, parent–child conflict, and unhappiness: A review of research. Journal of Applied Developmental Psychology, 24(4), 437-456.
  9. 9. K. Dilogini,S. Shivany (2014). Age variances of children and conflict with their Parents instigated by television advertisements. South Asian Journal of Marketing & Management Research (SAJMMR
  10. 10. G. samaraweera,k. samanthi (2012). a review on food and beverages advertisements on television aimed at children. international journal of scientific and research publications, 4(3), 2250-3153.
  11. 11. Marvin Goldberg,Gerald gorn (1978). Some Unintended Consequences of TV Advertising to Children. Journal of Consumer Research, 5(1), 22.
  12. 12. Rhonda Jolly (2011). Marketing Obesity? Junk Food, Advertising and kids. Parliament of Australia Research Paper, 9
  13. 13. Gay Kitson,Marvin Sussman,Gwendolyn Williams,Randi Zeehandelaar,Barbara Shickmanter,Jeanne Steinberger (1982). Sampling Issues in Family Research. Journal of Marriage and the Family, 44(4), 965.
  14. 14. John Lewis,Stephen Sheppard (2006). Culture and communication: Can landscape visualization improve forest management consultation with indigenous communities?. Landscape and Urban Planning, 77(3), 291-313.
  15. 15. Y. Lincoln,E. Guba (1985). Naturalistic inquiry. Beverly Hills
  16. 16. Lionel wijesiri (2012). curbs on children's ads, an urgent need. archives, Sunday observer, srilanka
  17. 17. M. Miles,A. Huberman (1994). Qualitative Data Analysis.
  18. 18. Natashamack,Cynthia song,kathleenmacqueen,gregguest,emilynamey (2005). qualitative research methods: a data collector's field guide.
  19. 19. Thomas O'guinn,L. Shrum (1997). The Role of Television in the Construction of Consumer Reality. Journal of Consumer Research, 23(4), 278.
  20. 20. M. Patton (2002). Qualitative evaluation and research methods (3rd ed.). Thousand Oaks
  21. 21. Marsha Richins (1991). Social Comparison and the Idealized Images of Advertising. Journal of Consumer Research, 18(1), 71.
  22. 22. Shahbazshabbir (2008). children’s attitude towards TV advertisements in pakistan. muhammad
  23. 23. Anees Sheikh,L. moleski (1977). Conflict in the Family over Commercials. Journal of Communication, 27(1), 152-157.
  24. 24. s. Shivany (2011). ”exploring consumers’ attitude toward local TV commercials in the post conflict marketing environment: grounded theory approach”, competency building strategies in business & technology, international research conference of sri ram institute of business management, published volume(2).
  25. 25. Yasareaktasarnas (2005). the effects of television food advertisement on childern’s food purchasing.
  26. 26. Brian Young (2003). Does food advertising make children obese?. Advertising &marketing to children, april-june, 19-26.
  27. 27.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dilogini. K, S. Shivany. 2015. "Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue 13 (E4)).

More Citation Formats

Download Citation

Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
Classification
GJMBR-E Classification JEL Code: M37
Version of record
v1.2

Issue date
March 30, 2015

Language
English
Order Article Reprint
Experience in AR

Explore published articles in an immersive Augmented Reality environment. Our platform converts research papers into interactive 3D books, allowing readers to view and interact with content using AR and VR compatible devices.

Read in 3D

Your published article is automatically converted into a realistic 3D book. Flip through pages and read research papers in a more engaging and interactive format.

Article Matrices
Total Views: 1.4K
Total Downloads: 116
All Trends

Request Access

Please fill out the form below to request access to this research paper. Your request will be reviewed by the editorial or author team.
X

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

High-quality academic research articles on global topics and journals.

Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context

Dilogini. K
Dilogini. K University of Jaffna, Sri Lanka
S. Shivany
S. Shivany <p>University of Jaffna, Sri Lanka</p>