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The objective of the study was to investigate the impact of terrorism incidences on hotels in Kenya and the survival strategies used by the destination. The study hypothesized that there was no significant relationship between the respondent’s work experience and their opinion on the effect of terror attacks. It also hypothesized that there was no significant difference between the respondent’s gender and their emotional reactions to a terror attack. Qualitative data was collected through interviews while quantitative data was collected using researcher administered questionnaires. A total of 200 questionnaires were distributed from which 138 were successfully completed. The study noted that although there was a weak positive correlation between respondents work experience, and opinions on the effect of the terror attacks to their business this relationship was insignificant at p=0.05 (r=0.04, p=0.273) meaning work experience had little influence. Likewise, 41% of male strongly agreed that they were traumatized as they continued with their duties as compared to 51% of female respondents. The finding indicated that gender did not influence their feelings (U=1923, P=0.37). Majority of the respondents 64% agreed that it had taken more time to achieve short-term goals while a 64% of them strongly agreed that it had taken longer time than anticipated for the hotel to achieve short and mediumterm goals.
Francis Kabii. 2018. \u201cTerrorism and Tourism: Kenyaas Resilient Tourism Industry Survival Strategies\u201d. Global Journal of Human-Social Science - H: Interdisciplinary GJHSS-H Volume 18 (GJHSS Volume 18 Issue H3): .
Crossref Journal DOI 10.17406/GJHSS
Print ISSN 0975-587X
e-ISSN 2249-460X
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Total Score: 101
Country: Kenya
Subject: Global Journal of Human-Social Science - H: Interdisciplinary
Authors: Francis Kabii (PhD/Dr. count: 0)
View Count (all-time): 162
Total Views (Real + Logic): 3210
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Publish Date: 2018 05, Mon
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The objective of the study was to investigate the impact of terrorism incidences on hotels in Kenya and the survival strategies used by the destination. The study hypothesized that there was no significant relationship between the respondent’s work experience and their opinion on the effect of terror attacks. It also hypothesized that there was no significant difference between the respondent’s gender and their emotional reactions to a terror attack. Qualitative data was collected through interviews while quantitative data was collected using researcher administered questionnaires. A total of 200 questionnaires were distributed from which 138 were successfully completed. The study noted that although there was a weak positive correlation between respondents work experience, and opinions on the effect of the terror attacks to their business this relationship was insignificant at p=0.05 (r=0.04, p=0.273) meaning work experience had little influence. Likewise, 41% of male strongly agreed that they were traumatized as they continued with their duties as compared to 51% of female respondents. The finding indicated that gender did not influence their feelings (U=1923, P=0.37). Majority of the respondents 64% agreed that it had taken more time to achieve short-term goals while a 64% of them strongly agreed that it had taken longer time than anticipated for the hotel to achieve short and mediumterm goals.
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